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# What Happened to the World's Fair?

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<!-- video src="https://cdn.jwplayer.com/manifests/OUoMQHuh.m3u8" -->
## Video: What Happened to the World's Fair?

[Watch (HLS stream): What Happened to the World's Fair?](https://cdn.jwplayer.com/manifests/OUoMQHuh.m3u8) (4:41)

![What Happened to the World's Fair?](https://cdn.jwplayer.com/v2/media/OUoMQHuh/poster.jpg?width=720)

_Published 2014-04-28. The World's Fair changed the world, but now it's changing itself._


---

Jul 27, 2023 4:35 PM UTC

---

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### World's Ugliest Color

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### The History of the World's Population

---


## Transcript

There's always that moment where you enter the gates, lots of people, lots of crowds, music, food and you really are entering another world. This year we celebrate the 50th anniversary of the 64 fair and the 75th anniversary of the 39 fair. The New York world's fair of 1939. [ NOISE ] The 1939 New York world's fair introduced you to the entire world. Not just culturally, but also in terms of, of science and technology, of art and design. Everything the world concentrated in one place. In Flushing Meadow in 1839, 1940 you were coming out of the depression. World War II was around the corner. So it was this interesting period of hope that would end end up being deferred until later on.

We don't think of them being as advanced as they were. Because we didn't see a lot of that technology happen until after World War ll. That's a television camera. Holy smokes, does it work? Of course. It was here that we had the first broadcasts here in New York and people could actually see what television could look like. The theme was the world of tomorrow and 39 was meant to be so spectacular that there was an inordinate amount of money spent on it. Prior to the 39 fair, this site did not exist. It was a wetland, known as the Corona dumps, it took one year just to clear the site. People literally working day and night, the fair had parades every day.

There were fireworks every single night. There was so much money spent, there was no way that, that money could be recouped. 1939, 1940 was the world of tomorrow. The 1964, 1965 World's Fair was sort of the world already. [ MUSIC ] A lot of the sort of magic that a lot of people felt for the 1939, 1940 [ INAUDIBLE ] sort of disappeared. [ MUSIC ] Because The Seattle had held the Worlds Fair in 1962, New York wasn't an official Worlds Fair, and because of that, a lot of countries didn't have pavilions here so they sort of filled in the gaps with corporate pavilions. The 64 fair was really a collaboration of Robert Moses with Walt Disney and corporations.

This little mobile is a scale model of our tower of the four winds. Expands at the entrance to the UNICEF pavilion at the World's Fair. Walt Disney at the time was trying to get a, corporate America involved in his parks to help pay for the development of Disneyland, and eventual Disney World. So he got the bright idea that would help, build the corporate pavilions here. So there are four pavilions here that Walt Disney himself was involved in, one was the Pepsi Pavilion which was to benefit UNICEF and that was the It's a Small World ride. He also worked on the Illinois State Pavilion, which had the Great Moments of Mister Lincoln He worked on the Ford Magic Skyway.

The chassis for that were used on the People Mover and the other one was the General Electric pavilion, which was the carousel of progress. [ MUSIC ] At night, a million lights cast their spell on Flushing Meadow. The '64 fair took place in this, this, in the space age. Then they can go prospecting for uranium. So everything had, this very 60's look. The 64 looks like a tuffiny the reality and the fantasy, don't ever meet with fairs in general. I mean there really spectacles of what we want life to be, rather than what life is really like. World's Fairs are less culturally important today. At that time you could look at pictures in a book or in a magazine for example, but you could not truly experience another culture unless you went to a fair.

World's Fairs still happen, and whereas the focus was sort of on progress and the space age and things like that at one time. The themes tend to be more idea based now, one of the problems with US Pavilions recently, especially with Expo 2010 in Shanghai, is there are laws saying that the state department can't use it's own funds to build pavilions. And this has been interpreted to me that corporate money has to be spent to build US Pavilions. A lot of the Chinese audience wanted to see more than just sort of films that just highlighted some of the products of the corporations that had funded the, the pavilion.

Ni- Hao. One of the things that makes both films great and why they reside in peoples memories is, that you can still fly into LaGuardia and you literally fly over the Unisphere. You fly over our building which is from 1939. And this building and this location is a locus of memory.

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