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# Introducing the 10th Anniversary Apple iPhone X

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<!-- video src="https://cdn.jwplayer.com/manifests/OGQ4iwCM.m3u8" -->
## Video: Introducing the 10th Anniversary Apple iPhone X

[Watch (HLS stream): Introducing the 10th Anniversary Apple iPhone X](https://cdn.jwplayer.com/manifests/OGQ4iwCM.m3u8) (2:11)

![Introducing the 10th Anniversary Apple iPhone X](https://cdn.jwplayer.com/v2/media/OGQ4iwCM/poster.jpg?width=720)

_Published 2017-09-12. The headliner at Apple's event was the new iPhone X_


---

Jul 27, 2023 10:35 PM UTC

---

## More From This Series

[All Videos](https://time.com/video/)

[Here’s Everything Apple Announced During Its Big iPhone X Event](/video/PCSbFs2F/)

### Here’s Everything Apple Announced During Its Big iPhone X Event

[Apple's iPhone 5S and iPhone 5C: What You Should Know](/video/xWVkGCv3/)

### Apple's iPhone 5S and iPhone 5C: What You Should Know

[Did We Just Get a Glimpse of Apple's New iPhone?](/video/RBJPEVfX/)

### Did We Just Get a Glimpse of Apple's New iPhone?

---


## Transcript

[ MUSIC ] It is the biggest leap forward since the original iPhone. The display fits edge to edge, top to bottom, it goes into each corner what follows the tight curve if the design, there's no more home button, this is an important part and a big step forward in the iPhone user experience. So now when you wanna go to the home screen simply swipe up from the bottom You go home, its that simple. The iPhone X your iPhone is locked until you look at it and it recognizes you. Nothing has ever been simpler or natural and effortless we call this Face ID. [ APPLAUSE ] Face ID. Learns her face. It learns who you are and it adapts to you as your face changes over time.

So our team created something called Animoji. The are animated emoji's. [ APPLAUSE ] These are emoji's you control with your face. Emojis attract more than 50 facial muscle movements. They've been meticulous animated to create amazing expressiveness. The way you create and share an emoji are right from within Apple messages. What we're about to show you is one of the world's first competitive multipaired games. Designed to be played entirely In augmented reality. This is the machines. We are able to experience games in an entirely new way. Since players are able to view the game from any angle Our content has to be incredibly detailed.

[ MUSIC ] [ MUSIC ]

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