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# Audio Cards Bring Background Streaming To Twitter Mobile

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<!-- video src="https://cdn.jwplayer.com/manifests/MfMkSBBV.m3u8" -->
## Video: Audio Cards Bring Background Streaming To Twitter Mobile

[Watch (HLS stream): Audio Cards Bring Background Streaming To Twitter Mobile](https://cdn.jwplayer.com/manifests/MfMkSBBV.m3u8) (1:18)

![Audio Cards Bring Background Streaming To Twitter Mobile](https://cdn.jwplayer.com/v2/media/MfMkSBBV/poster.jpg?width=720)

_Published 2014-10-17. Twitter’s Audio Cards will minimize themselves so music carries on while the user browses the mobile app._


---

Jul 27, 2023 5:23 PM UTC

---

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---


## Transcript

It's now easier than ever to listen to tweets. Twitter has debuted audio cards which embed audio streaming in twitter timelines on mobile devices. Audio cards will stream songs with a tap and will minimize themselves so users can keep browsing while the music plays. Twitter's first partner in the new initiative is sound cloud. About an hour after the announcement, Twitter said iTunes is getting the same treatment. This is the latest push to get Twitter toward the engaging multimedia end of the spectrum. Less text, more audio visual interest which, outlets point out, is a key aspect of growing Twitter's public brand.

There is the potential for advertising, which is Twitter's primary income. Creating a user base that is keen to consume music would make Twitter a logical place for artists, publishing houses, labels and others would come to promote their music. Twitter appears to be hoping this new service does better than Twitter music did. The company launched that standalone app in April of 2013 then pulled it in March of this year after it. Failed to gain much traction with users. There are a few caveats to Audio Cards. Sound Cloud told Venture Beat, users will have to be following the account in question to listen to any streams.

And it's not clear if the Audio Cards will be available on third- party Twitter apps. But the official versions are live now, just check for updates on your preferred flavor of the mobile app.

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