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# Walmart's New Sale Seems A Lot Like Amazon Prime Day

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<!-- video src="https://cdn.jwplayer.com/manifests/LLG57HGk.m3u8" -->
## Video: Walmart's New Sale Seems A Lot Like Amazon Prime Day

[Watch (HLS stream): Walmart's New Sale Seems A Lot Like Amazon Prime Day](https://cdn.jwplayer.com/manifests/LLG57HGk.m3u8) (1:45)

![Walmart's New Sale Seems A Lot Like Amazon Prime Day](https://cdn.jwplayer.com/v2/media/LLG57HGk/poster.jpg?width=720)

_Published 2015-07-13. Amazon announced a sale for July 15 it says will have more deals than Black Friday. In response, Walmart announced its own sale on the same day._


---

Jul 27, 2023 6:32 PM UTC

---

## More From This Series

[All Videos](https://time.com/video/)

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### Amazon Prime Day sales were greater than their Black Friday and Cyber Monday sales combined

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### Walmart Shipping Service to Compete With Amazon Prime

[Walmart's Smartphone Trade-In Program](/video/Ucjs8vCc/)

### Walmart's Smartphone Trade-In Program

---


## Transcript

The fight for e- commerce supremacy doesn't take days off and does not wait for the holiday season. [ MUSIC ] You may have heard Amazon has announced a sale for July 15th. It's says will be filled with more deals than Black Friday. But it's for one day only and only available to Amazon Prime members. In response Walmart has announced a very similar sale Sale also on July 15th for its online products. Walmart is billing its sale as more inclusive, writing in its promotions, You shouldn't have to pay $ 100 to get great deals, referring to Amazon's annual $ 99 fee to be a Prime member. Walmart's yet- unnamed Day of Rollbacks is also slated to last longer than Amazon's Prime Day.

This metal frame pool on rollback, you save $ 80. Walmart has rollback sales throughout the year. And the Usually last about three months. And while rollback prices are lower, they're usually not as low as Walmart's Black Friday deals but neither company has specified prices or announced which items will be on sale. Along with the rollback prices, Walmart is dropping its free shipping minimum order to $ 35 from $ 50. Coincidentally $ 35 just so happens to be the minimum order price to get Amazon's free shipping. Walmart. com's CEO and President Fernando Madera wrote on on Walmart's blog, we're standing up for our customers and everyone else who sees no rhyme or reason for paying a premium to save.

Now despite the CEO's corporate fighting words, signing up for Amazon's Prime service comes with more than just entry to this one day sale. It gives users access to movies, TV shows, free shipping, and other perks. But, Walmart is fighting an uphill battle with Amazon for E- Commerce business. In 2014, Walmart increased its e- commerce sales 22 %. Bringing its online revenue to $ 12 billion. During the same year, Amazon brought in almost $ 89 billion in net sales.

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