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# New Peanut Butter Cheerios presents: #HowToDad

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<!-- video src="https://cdn.jwplayer.com/manifests/L8f1OJ96.m3u8" -->
## Video: New Peanut Butter Cheerios presents: #HowToDad

[Watch (HLS stream): New Peanut Butter Cheerios presents: #HowToDad](https://cdn.jwplayer.com/manifests/L8f1OJ96.m3u8) (2:12)

![New Peanut Butter Cheerios presents: #HowToDad](https://cdn.jwplayer.com/v2/media/L8f1OJ96/poster.jpg?width=720)

_Published 2014-10-06. New Peanut Butter Cheerios presents: #HowToDad_


---

Jul 27, 2023 5:21 PM UTC

---

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### Peanut Butter-Chocolate Acorns

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### To Be a Dad Presented by The Bold New Camry Toyota

---


## Transcript

Aah. You awake? Yeah of course I'm awake, is that a new mask? Oh yea. I love it, it's really creepy. I know, right? Yeah, good stuff. Thanks. Hey, let me introduce myself, my name is- Dad. And proud of it, and all dads should be. Dad, dad, dad, dad, dad. Why? You know why. Kids think we're awesome. We get our hands messy, we tell hilarious jokes. Hey, Nolan, we gotta get up, buddy. Wake up, big lazy. We never say no to dress up. We build the best forts. We work work and we do homework. We lead by example and we blow their minds. Can't believe. He's his father! I know. That is called a plot twist.

Being awesome isn't about breaking rules, it's about making them. Hot stuff coming through. Wife and the coffee. And breakfast is for breakfast. Hey Nolan, give me a look here. Suggestion, that's a boy, that's a man. But it's also for lunch, dinner and midnight snacks. Scraped knees are a. Boo boo there are badges of bravery on the playground. Hey Victoria, that profile pic, awesome. When you're a dad, hugs can be bear hugs. But they can also be high fives, fist pumps and next level hand shakes. Chicks. Kids- they're our best friends. They're our greatest fans. Buddy, you've been gaining muscle mass.

Nice. And they look to us like the same way we look at super heroes. Up. Because we're taller. Now, dadhood isn't always easy. When a rule is broken, we're the enforcement. Hey, buddy, it's garbage day. But when a heart is broken, we're the reinforcement. And we wouldn't have it any other way. Because being a dad is awesome. Just [ MUSIC ] Just like new Peanut Butter Cheerios, are awesome. That's why it's the official cereal of dadhood. And this? This, my friends? [ MUSIC ] This is how to dad. [ MUSIC ]

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