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# Apple Pay Could Be A ‘Game Changer’ for Apple’s Business

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<!-- video src="https://cdn.jwplayer.com/manifests/KeRu70vl.m3u8" -->
## Video: Apple Pay Could Be A ‘Game Changer’ for Apple’s Business

[Watch (HLS stream): Apple Pay Could Be A ‘Game Changer’ for Apple’s Business](https://cdn.jwplayer.com/manifests/KeRu70vl.m3u8) (1:55)

![Apple Pay Could Be A ‘Game Changer’ for Apple’s Business](https://cdn.jwplayer.com/v2/media/KeRu70vl/poster.jpg?width=720)

_Published 2014-09-12. Alongside the glitzy debut of Apple’s latest phones and its first watch came Apple Pay, a complementary software feature for easy mobile payments._


---

Jul 27, 2023 5:14 PM UTC

---

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[How Apple’s Watch Stacks Up](/video/XVOGHdfS/)

### How Apple’s Watch Stacks Up

---


## Transcript

Along side the glitzy debut of Apple's latest phones and its first watch, came Apple Pay, a complimentary software feature for easy mobile payments. Apple Pay uses the NFC chip's built into the latest iPhones. Reads user fingerprints for added security, and can link. To the existing iTunes credit card accounts of Apple customers. Apple says the idea is to make paying for things as easy as waving a phone or tapping a button. No more dealing with a pile of credits or filling out online shipping information. Analysts who talked to CNET cited its wide reach and ease of use, suggesting Apple Pay could be a game changer for Apple's business.

But a writer for the New York Times suggests that Apple Pay is a solution to problem that really isn't a problem. The core challenge Apple faces is that buying things with a credit card isn't nearly as onerous. Onerous a process as they make it out to be. There's also the hardware. Apple Pay is only compatible with the sixth generation of iPhone and the Apple watch, so the barrier to entry is a minimum of $ 199. Plus carry your contract fees. Apple will also be competing with other payment solutions. Companies like Square have already taken a crack at streamlining the act of paying for things.

But Square, at least, isn't worried about starting a market share battle with Apple. The CBC quotes Square CEO, Jack Dorsey. They're building something that allows a credit card to be used in another place, but they're not building terminal. We are a terminal, we a register and we accept payments, so there's no threat, there's no competition there at all. And Apple might have built in its market advantage anywhere with one of Apple's new devices is a potential Apple pay user. It's just a matter of getting one's hands on a new iPhone. Online pre- orders were still flaky as of Thursday morning. The large screened iPhone 6 plus is already sold out for three to four weeks, and the Apple watch won't be on the market until sometime next year.

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