--- title: LinkedIn Co-Founder Reid Hoffman on "The Start-Up of You" | TIME description: LinkedIn Co-Founder Reid Hoffman talks about his new book, "The Start-Up of You" and how to become a better enterpreneur in today's world canonical: https://time.com/video/KItZo82h/ og:title: LinkedIn Co-Founder Reid Hoffman on "The Start-Up of You" og:description: LinkedIn Co-Founder Reid Hoffman talks about his new book, "The Start-Up of You" and how to become a better enterpreneur in today's world og:url: https://time.com/video/KItZo82h/ og:image: https://cdn.jwplayer.com/v2/media/KItZo82h/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: LinkedIn Co-Founder Reid Hoffman on "The Start-Up of You" twitter:description: LinkedIn Co-Founder Reid Hoffman talks about his new book, "The Start-Up of You" and how to become a better enterpreneur in today's world twitter:image: https://cdn.jwplayer.com/v2/media/KItZo82h/poster.jpg?width=720 --- # LinkedIn Co-Founder Reid Hoffman on "The Start-Up of You" > Sponsored content. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: LinkedIn Co-Founder Reid Hoffman on "The Start-Up of You" [Watch (HLS stream): LinkedIn Co-Founder Reid Hoffman on "The Start-Up of You"](https://cdn.jwplayer.com/manifests/KItZo82h.m3u8) (5:39)  _Published 2012-02-20. LinkedIn Co-Founder Reid Hoffman talks about his new book, "The Start-Up of You" and how to become a better enterpreneur in today's world_ --- Jul 27, 2023 3:22 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [Sallie Krawcheck has LinkedIn advice for You](/video/vqlgumrd/) ### Sallie Krawcheck has LinkedIn advice for You [Russia Blocks LinkedIn](/video/yjpp0lHS/) ### Russia Blocks LinkedIn [How to Get Noticed on LinkedIn](/video/JWS6RTAE/) ### How to Get Noticed on LinkedIn --- ## Transcript Hi, this is Sam Gustin with TIME. Today we've got Reid Hoffman, who's the founder and executive chairman of LinkedIn, which is the social network for professionals, with over 150 million users worldwide. Reid, thanks for joining us. Thanks for having me. In your book, you talk about why it's important for people to think of themselves as startups, or to think of themselves as entrepreneurs of their own careers. Why is that important in today's day and age? Well I think what has happened, is in the modern world of globalization and technology disrupting industry, basically institutions decay at faster and faster rates, right? The companies drop out of the S & P 500, workforces change, nature of jobs changes, and so you have to take responsibility, as an individual yourself and invest in yourself. In knowing what, where the lay of the, the land is, and the transformation of industry, and in growing your own career, and that's part of being the entrepreneur of your own life or the startup of you. One of the concepts that you hear a lot in the startup world or in Silicon Valley is the, this kind of concept of beta. So could you explain a little bit about what, what that concept is, and how you can apply that to your own career? Yeah, so beta when a product is stamped, and this has happened a lot in the last 10- 15 years, it means it's not complete yet. It's kind of a way of advertising. Look, we're still working on it, we're, we're getting out the bugs. Now we've released it, cuz it's still, it's good to go, but there's a lot of work we still have to do. And so we took that concept, and thought this really applies to individuals. That the way that you should think of yourself, is always being in permanent beta, eg, you're always a work in process. You're always investing in the next phase of yourself. And the way to think about that is, how do I invest in myself so I'm adaptable, and I can look for breakout opportunities, and I can look for changes in the train and win? And being that that way, is being in permanent beta. The old idea of job stability where people stayed in the same company for 10, 20, 30, 40 years; that's really a thing of the past isn't it? Yep, I think it's a thing of the past, and I think the way you achieve stability now, is by adaptability. The thing that's really key, is to say, okay, how am I investing myself in this changing landscape? One of the parts of your book that I liked the most, was where you talk about this concept of hustle. Hm. And this is something that is very, very important for entrepreneurs, especially in a hypercompetitive environment. So what, what do you mean by hustle, and why is it so important? Well, the key thing is, things are moving faster. Part of the modern age, is moving faster and faster. And so, if you're not kind of going out and taking risks. If you're not moving at a certain speed. If you don't have predisposition to action, to trying things, to making experiments. All of which is under hustle, right? Hustle, rather than hustler. [ LAUGH ] Right? So, having hustle, then you're at a fundamental competitive disadvantage, and part of establishing your own personal competitive advantage, is going out and making these investments, so that you're in a far stronger place for break out opportunities and also, to have new stability through adaptability. How are you sort of, improving or updating the concept of networking? Hm. To be more of a two- way street, as opposed to a, a one- way street? Well, actually the precise thing is, people tend to shy away from networking because they tend to view it, it's kind of like trying to be manipulative of other people. So the conceptual framework that many people bring to it is like, oh, what can you do for me? And like, then people kinda go that's kind of, that doesn't seem right, and I don't wanna do that, yet I kinda know I should. And the idea was to share a conceptual framework, and a way of approaching it with, you know, kind of, you know, being genuine. That is like, oh if I approach it with I care about both of us, and how do we ally well and how do we help each other and can even discuss it explicitly. That, that actually can be, you know, genuine. That can be a way that you're not looking at it as a way that I exploit other people, but as a way that I ally with other people. And that's a healthy place to be, and that's a great place to be. What is it about Silicon Valley that's, that's made it such a hotbed for innovation over the decades, really? Well, I think Silicon Valley has discovered a pattern of work, that I think is actually useful in all industries and all regions. And so it's kind of more of a mindset, than it is just location. Although, the location happens to very strongly exemplify the mindset. And basically what that is, is a concept of permanent beta. Of having, like for example, people go out and talk to other people from other companies and other, you know, kind of angles, impressions all the time, in order to learn from what's going on. Like, what transformations you see coming in the industry. What tools do you using. Do you see any impacts or companies or products that are particularly interesting? What techniquest are you using? I mean, I remember myself when I was doing LinkedIn, it was like you know, we're now launching the production every week. And I talked to a friend of mine, Max Levchin, who was the co- founder of PayPal, and says oh, we're launching the production every day. And I'm like okay how you doing that? [ LAUGH ] Right? As a way of doing this. And that just doesn't apply to companies, it applies to individuals, and how you operate. And I think that, this pattern of work we think is deployable in every industry. And it is the pattern by which to be, a modern effective, successful and competitive person, organization. And so that's why we put the concepts in the book. If you could give any advice to the young entrepreneur whose got an idea, he wants to change the world, maybe he needs to raise money, what would it be? Make sure you have a good founding team, and be good at building the product. Then try to assemble as strong as possible network around you of everything investors, advisers, people you hire in, connections of the company. Because the network around you, is one of the things that really gives you a shot, and it's one of the reasons that a lot of these companies come out of Silicone Valley. Reid, thanks very much for joining us. Thank you. 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