--- title: Katie Couric delivers the charge to the graduates at UW-Madison's 2015 Spring Commencement | TIME description: Katie Couric delivers the charge to the graduates at UW-Madison's 2015 Spring Commencement canonical: https://time.com/video/K1qzyzl8/ og:title: Katie Couric delivers the charge to the graduates at UW-Madison's 2015 Spring Commencement og:description: Katie Couric delivers the charge to the graduates at UW-Madison's 2015 Spring Commencement og:url: https://time.com/video/K1qzyzl8/ og:image: https://cdn.jwplayer.com/v2/media/K1qzyzl8/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: Katie Couric delivers the charge to the graduates at UW-Madison's 2015 Spring Commencement twitter:description: Katie Couric delivers the charge to the graduates at UW-Madison's 2015 Spring Commencement twitter:image: https://cdn.jwplayer.com/v2/media/K1qzyzl8/poster.jpg?width=720 --- # Katie Couric delivers the charge to the graduates at UW-Madison's 2015 Spring Commencement > Sponsored content. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: Katie Couric delivers the charge to the graduates at UW-Madison's 2015 Spring Commencement [Watch (HLS stream): Katie Couric delivers the charge to the graduates at UW-Madison's 2015 Spring Commencement](https://cdn.jwplayer.com/manifests/K1qzyzl8.m3u8) (30:22)  _Published 2015-05-18. Katie Couric delivers the charge to the graduates at UW-Madison's 2015 Spring Commencement_ --- Jul 27, 2023 6:16 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [Katie Couric Interviews Sir Elton John and David Furnish](/video/ikg44GKx/) ### Katie Couric Interviews Sir Elton John and David Furnish [Katie Couric Interviews Maryland Gov. Larry Hogan](/video/IcmI1F0W/) ### Katie Couric Interviews Maryland Gov. Larry Hogan [Best Graduation Advice from Commencement Speeches](/video/ILvXQw25/) ### Best Graduation Advice from Commencement Speeches --- ## Transcript It is my distinct pleasure to welcome our Spring 2015 commencement speaker, Katie Couric. [ APPLAUSE ] Thank you so much Annie, Chancellor Blane, Wisconsin Board of trustees, faculty, parents, family members, friends, distinguished guests and of course the class of 2015. What a day. I absolutely love graduations, and I am so thrilled, and honored to be here as you literally commence with this new chapter in your lives. I know you must be feeling so many things right now, relieved, excited, sad, nervous. Maybe a little bit sleepy, perhaps a tad hungover. [ LAUGH ] But I hope most of you are feeling proud, lucky and grateful. Proud that after four or five or more years of blood, sweat and perhaps a few tears, sleepless nights and sheer determination, you've done it. Whether that meant stressing through classes like O Chem, Psych 101, Weather and Climate or coasting through others, Ballroom Dancing and Hans Christian Anderson anyone? Take a moment, take it in, and give yourselves a pat on the back. Lucky, because unlike so many people your age, you are about to be handed a college diploma. And that gives you a serious leg up. It translates to lower unemployment, higher paying jobs, and a better safety net in a sometimes bumpy economy. And lucky, because your diploma is from one of the finest universities in the country. As a proud graduate, myself, of UVA I know first hand the enormous value of public institutions. They award 1. 2 million degrees every year and 60 % of the countries bachelor degrees. State schools are the heart and soul of our nation and we so need the brain power that is ignited on these campuses. So while the rest of the world, including our fiercest global competitor China, is racing to imitate our public education system, we cannot afford to tear ours down. And I hope I'm saying that loud enough for the politicians down the road to hear me [ APPLAUSE ] And finally I hope you all are grateful as Chancellor Blank said. Because most of you would not be sitting here today. Without the love, support, and generosity of your parents, family members, or someone who truly cares. The people who cheered you on and kept you going. And though we already did it, let's give them another round of applause [ APPLAUSE ] Meanwhile, what a place. Whether you were trudging up Bascombe hill, rubbing Abe's toe before that difficult and scary exam, staring out at Lake Mendota, letting your freak fest flag fly on Halloween. Heading to college, aka the library to study, aka socialize, jumping around in Camp Randall. There are so many wonderful memories you will be packing up and taking with you along with those comforters, bulletin boards, and shower caddies, # blessed. In fact, To get a taste of life here on campus, last night I decided I would repaint the town red, starting with the picture of spotted cow on the terrace. Followed by a burger at the Nitty Gritty, after I stopped Frank Kamensky at the KK I headed to Brat's for dancing, cheese curds, and of course a few brats. And I topped it off with a slice of mac and cheese pizza from Ians. Well luckily for me Walgreens on State Street was still open so I could buy an industrial sized bottle of Rolaids. TBH people, To be honest, parents. Eating this way was never going to last forever. The loudest cheers I think you are hearing today aren't from your families, they are actually from your arteries. And what a year, talking about ending college experience on a high, I'm sure many of you will never forget that NCAA championship game, heart in your throat Losing your mind in the grateful red or at the KK badger blood pulsing through your veins. And by the way, it was clear to me that Justice Winslow's finger deflected the ball and that should have gone to Wisconsin. [ applause ] Duke may have won the game, but Frank the Tank and Josh " Captain America" Gosser stole our hearts. So thank you guys for an unforgettable tournament, and for being such fine human beings. And... [ APPLAUSE ] I stopped in but I never met him, so maybe I will after my speech. [ LAUGH ] And while we're at it, I'm such a groupie. Let's give a big shout out to the football team for winning the Outback bowl, and the kick- ass women's hockey, and volleyball teams. [ APPLAUSE ] Ladies, Ladies out there Respect. [ LAUGH ] But even if you never wore a Wisconsin jersey even but if Bucky Badger didn't pump up the crowd for you personally everyone sitting here today deserves props for staying on course. Getting to the finish line. And setting your personal best. Gee I don't wanna leave and I only got here yesterday. But unfortunately for all of us we cannot stay in college forever. So where do you go from here? The world you're entering bears little resemblance to the one I faced when I graduated in 19 [ COUGH ], excuse me. We're in the midst- A breath- taking head- swiveling change. The lights of which we have not seen since the industrial evolution, and technology is the engine that's powering it. It's changed the way we bank, shop, drive, or don't drive, cook, commute, communicate, and date, navigate, educate, translate, you get the picture. Disruption has become the operative word, and it's completely upended the American workplace. It shifted where we work, when we work, how we work, and what we want from work. It's given birth to thousands of new businesses and enterprises, and utterly transformed pre- existing ones, like medicine, education, and yes journalism. Like that Super. [ APPLAUSE ] Like that Super Bowl BMW ad said, some big ideas take a little getting used to. Thank god I had Allison to explain what internet is back in 1994. But as the first generation of digital natives, I can't think of any group better suited or better equipped to surf this unparalleled sea change. Then you. After all you've gone from reader rabbit to Snapchat, you're so good at going with the flow, adaptability has become part of your DNA, and that now, almost innate skill will continue to serve you well. The notion of getting hired by one company, climbing the corporate ladder and retiring after 40 years with a gold watch and a pension Seems as antiquated as Don Draper and the three martini lunch. According to one projection Millenials will average 15 to 20 jobs before they retire, and move positions an average of 3 to 4 years. Today's career ladder looks more like an Escher drawing. Which one do I choose how do I start? Where will it lead me? There are 6936 different paths that will be taken by you, the class of 2015. But there are some enduring principle and timeless values that will guide you on your journey, whether you've mapped out your future Or you're still looking for directions. Too often graduates rely on serendipity to lead them to the right job and end up stumbling into a career. Now is the time to consider all the infinite possibilities with introspection, deliberation, and thoughtfulness. Visualize the road ahead. Think about what excites you. What really gets your engine going. Engage in some real soul searching. Take a good hard look at your strengths and weaknesses. A fulfilling professional life can be found at the intersection of what you love and what you're good at. And when you think you've discovered it go at it full throttle. Explore, talk to people, pick their brains, do your homework, finding the right work takes work and time. But don't wait forever to find your bliss or you may find yourself at 30 living in your parent's basement eating microwave popcorn and binge watching reruns of the OC. While it might be nice to have your mom. Or dad, make your favorite casserole, or do your laundry. Don't wait too long to get going. As Einstein said, vision without execution is a hallucination. In her book The Defining Decade, Meg Jay, a clinical psychologist and professor at my alma mater Rights that 80 % of lives' most defining decisions are made by the time you turn 35. And the first ten years of a career has an exponential impact on how much money you'll make in your lifetime. She said your 20s shouldn't be a developmental downtime, but a developmental sweet spot. A friend of mine asked his daughter, a recent college grad, what is your best first job out of college? His answer, any job. Get your rears in gear and at some point take a job. Even a less than perfect one because it will teach about responsibility, initiative, follow through. How to deal with a demanding boss or an annoying co- worker. It could lead to a better job, open your eyes to something else, or just as importantly, tell you what you don't want to be doing. So, don't drift through your twenties. Use every stop along the way as a chance to make an investment. And the person you want to become. But how do you distinguished graduates distinguish yourselves from the millions who will pound the pavement just like you? My mom's expression to her four children was, let em know you're there. Needless to say, she did to raise shrinking violets. You need to get out there and get yourself noticed. And that takes chutzpah, moxie, or cojones. I guess that is a good transition to my husband John who found a way to rewrite the phrase you never get a second chance to make a first impression. After he graduated from college he applied for a job at a well known investment firm. He made it through several interviews, but he did not make the final cut. So after he got that thanks, but no thanks phone call he called the executive in charge of recruiting. He asked if he could come in and talk to him about why he didn't get the job. The man paused and invited John to his New York office. Your academic record was strong, but not as strong as some others. You should have taken accounting and business classes. I'm not sure why you majored in history. You didn't distinguish yourself as a leader. He told John all these things, and John listened to his critique Talked about the choices he made and explained why he made them, thanked him, and left. When he got to the lobby, he realized he had forgotten his raincoat. And when he went back to retrieve it, he ran into that same recruiter who told him, hey, I was just gonna call you, we've reconsidered. We'd like to offer you that job. John had the confidence to ask for that meeting and a genuine sincere interest in hearing that kind of no holds barred assessment. For those of you who are already have already landed a job you need to remember my Mom in that situation as well. Let them know you're there, there too. Have the confidence to contribute. When I was 22, I worked as a desk assistant at ABC News and I knocked on the door of Don Farmer who was a correspondent for 2020 and I presented him with the list of ten story ideas. I don't think he actually did any of them, but I could tell he was a little surprised and kind of impressed. He noticed. And when he later moved to CNN to do a two hour news show he tapped to me to become his associate producer. confidence though can easily morph into hubris So make sure that moxie comes with a big dose of humility. Be humble enough to know what you don't know. Every day you should be learning about serving and asking questions, like, what more can I do? How can I help? Consider no task beneath you. As Queen Ranya of Jordan once said If you are too big for a small job, you are too small for a big one. Don't be afraid to take risks. When I left the Today show to anchor the CBS news, I remember a note given to me by a colleague. It said " a boat is always safe in the harbor, but that is not what a boat is built for ." After 15 years of sleep deprivation I was ready for a new challenge and I jumped at the opportunity to be the first female solo anchor of a network news cast. I thought it was about time. After all, when I started in television some 36 years ago, women were mostly secretaries or production assistants. In those days, harass was two words, not one. That usually takes a minute to sink in. When I made the move to CBS, there were plenty of nay sayers, both inside and outside the network Some claimed I lacked gravitas, which I later discovered is actually latin for testicles. While it wasn't always easy being in the cross hairs, I gave it my all, and to this day I am very proud of the work I did. Especially during the two thousand eight election. So I guess I'm a poster child for putting myself out there. Because after CBS I decided I wanted to tackle serious issues on a day time talk show, as if. But I'm grateful for that experience too. And feeling the Terra firma of TV news shift beneath my feet a year ago I decided to go to Yahoo and dive into the world of digital media. It's exhilarating to transition to a new environment where I can wear a hoodie eat free pop chips and learn new words like matrixing, white boarding, and iterate. I'm having a ball profiling global gang changers and innovators, producing explainers on everything from Benghazi to GMOs. And conducting in depth interviews. A rarity in TV these days with a whole range of fascinating people. I've talk to John Kerry about Isis, Ruth Batergensberg about Hobby Lobby The fat Jewish about bacon and Steve Aoki about EDM. Who knew? But decades out of college I'm still getting an incredible education because life is all about learning new things and being open to new ideas no matter how old you are. Of course, the flip side of getting out of your comfort zone is it can make you uncomfortable. And you can fall flat on your face, but it's amazing to me how many stories of success include one word, failure. Experiencing setbacks, disappointment, and yes failure helps you develop another essential skill, and that is resilience. My generation is often accused of over parenting, over protecting and over praising. Guilty as charged. We want the best for you, but as a result we've had a hard time letting you fail at anything. And although we'd like to continue to protect you, the truth is we can't And we shouldn't. The most supportive things we, as parents, can do is to remember our job was to give you roots and wings. We need to clear you for take off and let you fly. There's undoubtedly going to be some turbulence. You'll face painful set backs, crushing disappointments Bruised egos and broken hearts. But as Winston Churchill, who incidentally failed the entrance exam for the royal military college not once, but twice, and barely eked by the third time said, success is not final, failure is not fatal, it's the courage to continue that counts. What's another important ingredient to a productive life? Two words, hard work. That is the secret sauce of success. So defy the stereotype that young people today are entitled and expect everything to be handed to them on a silver platter. You have to earn it, and you have to be patient. Malcolm Gladwell says it takes 10, 000 hours to truly master anything. Time spent leads to experience, experience leads to proficiency, and the more proficient you are, the more valuable you'll be. When I interviewed Sully Sullenberger after he landed that plane on the Hudson, he told me something I've never forgotten. For 42 years, he said, I had been making small regular deposits into the bank of experience. On January 15, the balance was sufficient so that I could make a sudden, large withdrawl. On that bitterly cold day in New York City, timing, commitment, hard work, and experience All came together in the cockpit of US air fight 1549 and 155 lives were saved. And under the heading of the harder you work, the luckier you get, when I decided I wanted to be an on air reporter in the early 80s, I definitely wasn't ready for prime time. I wasn't ready for any time. I was awful, so awful that after my first live shot from the White House, the President of CNN called and told me he never wanted to see me on television again. [ LAUGH ] I know, awkward. I can't say I blamed him. But I kept at it and I got better. I went from local news to covering the Pentagon, and by the time I was offered the job, co- anchoring The Today Show, I was ready. So work hard and then work even harder. That may mean giving up a Saturday, skipping that happy hour, waking up early. There may be days when you'll say to yourself I can't. I literally can't even. But you can. You can even. But a successful life isn't just about what career path your on or what milestone you've met or what the numbers are on your direct deposit. Success is about becoming The kind of person you want to be. In his new book, The Road to Character, David Brooks talks about resume virtues versus eulogy virtues. And a companion column he wrote, we all note that eulogy virtues are more important than the resume ones. But our culture and our educational systems spend more time teaching the scales and strategies you need for career success Than the qualities you need to radiate that sort of inner light. Many of us are clear on how to build an external career than how to build internal or inner character. We spend so much time these days, I think looking for external validation with our carefully crafted Instagrams, clever postings Perfect pictures, counting our likes, favorites, followers, and friends. It's easy to avoid the big questions. Who am I really? Am I doing the right thing? Am I the kind of person I want to be? The kind of honest self- examination that truly fuels personal growth. After researching the subject, Brookes came to the conclusion that wonderful people are made not born. They're the people that exude honesty, integrity and passion and generosity. I thought about those eulogy virtues when my friend Sheryl Sandberg's husband Dave Goldberg died suddenly. a few weeks ago. As the tributes poured in, I noticed the fact that he was the CEO of a big tech company. It was almost an afterthought. Caring and kind. A great mentor and role model. The sweetest friend, people wrote. They talked about what an incredibly loving and supportive husband and father he was. Twitter CEO **** Costello described him as one of the truly great people on the planet of almost unimaginably remarkable character. Journalist Kara Swisher wrote, he was a Mensch. Adding, that's exactly the word you would use to describe Dave, a Yiddish term that means a person of integrity and honor. A stand up guy. Someone to admire and emulate, a rock of humanity. Make no mistake about it, Dave Goldberg was a very successful guy. But his professional accomplishments pale in comparison to the loving words that flowed when they were describing him as a human being So I've given you a lot of conflicting advice. I told you to really think about what you wanna do, but don't over think it. I've told you to get out there and show them what you got, but don't be a show off. I told you not to be afraid of failure, but that means you might fail I've told you the value of hard work. But the importance of working hard on your values. But there's one thing that truly has no flip side. No paradox. And that's discovering a life of purpose and meaning. Which is the crucial underpinning of that sometimes elusive condition known as happiness. Mine was born of tragedy almost 18 years ago. I had a wonderful husband, two healthy little girls, who are one and three. Jay and I loved our jobs, each other, and our lives. Then suddenly, out of the blue, he was diagnosed with metastatic colon cancer. He was 41 years old. What followed for 9 months of reckoning, searching for answers, searching for treatments, searching for hope, searching ultimately for acceptance. Less than a year after that heart- stopping, life- shattering diagnosis, Jay was gone, and so was the future we had taken for granted. It took time to regain my sense of equilibrium. But, from the terrible abyss of lose and longing, I found my purpose. As A T. V. journalist, I had a built in bully pulpit, and I knew I had to use it to educate people about this number two cancer killer of men and women Even if that meant getting a colonoscopy on the today show. And I knew I had to do more by bringing scientist and cancer researchers the unsung heroes of our nation together to collaborate not compete so more progress can be made for all cancer. And that is our mandate at Stand Up to Cancer. Among all the things I've done during the course of my career, I am proudest of my work as a cancer advocate. Sometimes I think. [ APPLAUSE ] Oh okay. [ LAUGH ] [ APPLAUSE ] Sometimes you find your calling, and in my case, my calling found me. Muhammad Ali once said, service is the rent you pay for your room here on earth. Giving back, caring about something greater than yourselves That's been engrained in all of you today. Take the Wisconsin idea and spread it far and wide wherever you go. There are a world of problems just waiting for you to solve. Many will be around the block in your own neighborhood, and I have so much faith in you. Because you've already shown you're ready to tackle some big messy issues. You are the engineers of social justice. You've shown you care about what happens in places like Ferguson, Baltimore, and Madison. You've shown you care about gay rights, women's rights, and human rights. You believe every child in this country should have access to a quality education. All people should be able to lift themselves out of poverty and have a chance to grab there piece of the American dream. You care about the environment and I know you'll do a better job of protecting it than we have it. And as the most diverse generation in history, you will witness and embrace the dynamism and vibrancy of a pluralistic society, a beautiful patchwork Of people with unique perspectives but shared goals. Keep asking questions. Keep demanding change. But remember activism can't truly lead to lasting meaningful change without dialogue, even with those whom you may disagree It goes by so fast. Just ask your parents, who are probably thinking about the day they brought you home from the hospital. I don't want you to miss a thing. Social media can be a great thing giving voice to the voiceless. Uniting people across the globe in a common cause, but proceed with caution. Constant connectivity can leave you feeling isolated and disconnected. Do not be seduced by the false intimacy of social media. Comfort and support can be found in online communities but they cannot replace the humanity of real ones. There's no substitute For a real conversation with a real friend. [ APPLAUSE ] There is no substitute for a real conversation with a real friend that requires real empathy. There's no replicating, a chance to walk with a grandparent who's not always going to be there. There's nothing like being in the moment, even when that moment isn't captured or shared. Life is too exciting, and wonderful, and intense, and insane, and just plain fun to have your nose buried in a screen for hours on end. I used to tell graduates that no one there death bed ever said, gee, I wish I spent more time at the office. The 2015 version of that should be, no one on their death bed said, gee, I wish I spent more time on my iPhone. And remember, words have power. Anonymity, Anonymity, rather, may be the new phenobarbital and while digital snark, trolling, trashing, mocking, ridiculing, judging, and hating may make you feel temporarily superior, it hardens your heart and corrodes your soul. So tweet responsibly. [ APPLAUSE ] And. While I'm on a tear, don't text and drive. Seriously, no text is worth your life. [ APPLAUSE ] They say when. Making pancakes, painting a picture, or giving a commencement address, know when to stop. So get out there class of 2015. Be bold, be humble, be brave, be resilient, be productive, be good. Good to yourselves and good to each other. Be careful, Be caring and even though you'll be leaving Madison behind know you'll always be a badger. And whether you like it or not I'm now one too. Congratulations. Thank you and on Wisconsin. [ APPLAUSE ] That was lovely. [ APPLAUSE ] [ APPLAUSE ] It's good [ INAUDIBLE ], it's lovely. 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