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# Target Offers Free Shipping In Effort To Bring Customer Back This Holiday Season

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<!-- video src="https://cdn.jwplayer.com/manifests/JYDBx1ES.m3u8" -->
## Video: Target Offers Free Shipping In Effort To Bring Customer Back This Holiday Season

[Watch (HLS stream): Target Offers Free Shipping In Effort To Bring Customer Back This Holiday Season](https://cdn.jwplayer.com/manifests/JYDBx1ES.m3u8) (1:32)

![Target Offers Free Shipping In Effort To Bring Customer Back This Holiday Season](https://cdn.jwplayer.com/v2/media/JYDBx1ES/poster.jpg?width=720)

_Published 2014-10-22. Target says it has been working tirelessly to bring the customers back this holiday season starting with a new CEO and returning to its old mantra._


---

Jul 27, 2023 5:24 PM UTC

---

## More From This Series

[All Videos](https://time.com/video/)

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### Best Buy Starts Holiday Season With Free Shipping

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### Chipotle Hopes Its New Food Safety Focus Will Bring Back Customers

[Airlines Bringing Back Free Food and Other Perks](/video/fsHmmUoJ/)

### Airlines Bringing Back Free Food and Other Perks

---


## Transcript

Target had a rough holiday season last year. Target said it's working closely with State and Federal Investigators to assess the damage from that massive data breach. We appreciate the trust they place in us as a, as a, as a company But it's seems the retail giant is doing everything it can this year to bring customers back. Last year the cheap chic retailer suffered a 46 percent drop in sales over the holiday season compared to the year before, and many credit that large drop to consumer mistrust after more than 40 million Target customers. Had their financial information compromised. Since then, Target says it has been working tirelessly to bring the customers back this holiday season.

Starting with a new CEO and returning to it's old mantra. That's why we've got to get back to our roots. Target CEO, Brian Cornell says the company is making an effort to renew the expect more, pay less ideal. By offering shoppers exclusive items. And free shipping. According to Fortune, 20 % of it's toy offerings this holiday season will be exclusive to Target, compared to just 3 % in 2009. Target also plans to offer free shipping throughout the holiday seasons, specifically October 22 to December 20, showing a real push to bring more online business. As it stands, neither Amazon or Wal- Mart have similar online deals without paying a minimal amount of being a member of Prime.

It's hard to predict the spending habits of the American consumer, but places like Wal- Mart and Ebay predict a tough holiday season. The National Retail Federation, however, said that holiday spending will increase compared to last year.

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