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# Playboy's Plan For The New Generation? No More Nudes

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<!-- video src="https://cdn.jwplayer.com/manifests/IdXU73OD.m3u8" -->
## Video: Playboy's Plan For The New Generation? No More Nudes

[Watch (HLS stream): Playboy's Plan For The New Generation? No More Nudes](https://cdn.jwplayer.com/manifests/IdXU73OD.m3u8) (1:30)

![Playboy's Plan For The New Generation? No More Nudes](https://cdn.jwplayer.com/v2/media/IdXU73OD/poster.jpg?width=720)

_Published 2015-10-13. Playboy without nudity seems like a wild idea, but the scandalous magazine has seen success with the move before._


---

Jul 27, 2023 6:58 PM UTC

---

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### Playboy Goes on Snowboards, Swears Off Nudes

---


## Transcript

No more nudity in Playboy. What seems like the staple of the popular and provocative magazine will cease to exist. The 60 year old magazine is making a bold change to keep up with a new generation of readers. According to the New York Times, the decision was made in a meeting between Editor- in- chief Hugh Hefner and the magazine's top editor Cory Jones. They both said there's no sense in competing with the free sexually explicit content on the Internet. Jones said, that battle has been fought and won. You're now one click away from every sex act imaginable for free. And so it's just passe at this juncture.

For awhile now, people have talked about the future of Playboy, its 89- year- old founder And the crossover to the digital age. Hefner said when the time is right, his youngest son Cooper will become the public face of the company. I think we live in a digital age. And I think that something that dad has done really well was kept up with that. I think that that's the new frontier for the magazine as well as the rest of the company. So making that leap is what's gonna, you know, be the challenge. The magazine isn't dropping its sex appeal completely. When the redesign comes out in March it will still feature women in risque poses, but the full nude photos will be gone.

But, can Playboy still work without nudity? Well, the company said when it dropped nudity from its website last year, unique visitors per month quadrupled. And the average age of readers dropped to about 30 years old, a coveted demographic for advertisers.

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