--- title: Are 'Multigrain' Foods More Healthful? | TIME description: The label 'multigrain' on products ranging from bread to chips makes them seem more healthful. But in fact it can be misleading. Learn how to avoid getting duped. canonical: https://time.com/video/ITg864AL/ og:title: Are 'Multigrain' Foods More Healthful? og:description: The label 'multigrain' on products ranging from bread to chips makes them seem more healthful. But in fact it can be misleading. Learn how to avoid getting duped. og:url: https://time.com/video/ITg864AL/ og:image: https://cdn.jwplayer.com/v2/media/ITg864AL/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: Are 'Multigrain' Foods More Healthful? twitter:description: The label 'multigrain' on products ranging from bread to chips makes them seem more healthful. But in fact it can be misleading. Learn how to avoid getting duped. twitter:image: https://cdn.jwplayer.com/v2/media/ITg864AL/poster.jpg?width=720 --- # Are 'Multigrain' Foods More Healthful? > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Subscription: Reference Facts and FAQ ### Definition TIME is a general-interest news organization founded in 1923, reporting on the people, ideas and issues shaping the world. A TIME subscription provides full access to that journalism in print and digital, from $20 a year, and can be cancelled at any time. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: Are 'Multigrain' Foods More Healthful? [Watch (HLS stream): Are 'Multigrain' Foods More Healthful?](https://cdn.jwplayer.com/manifests/ITg864AL.m3u8) (2:38)  _Published 2015-05-15. The label 'multigrain' on products ranging from bread to chips makes them seem more healthful. But in fact it can be misleading. Learn how to avoid getting duped._ --- Jul 27, 2023 6:16 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [TIME 100 Talks Health: The Healing Power of Food](/video/ymjKxIWx/) ### TIME 100 Talks Health: The Healing Power of Food [TIME for Health Talks Livestream: The Healing Power of Food](/video/sJfIal8l/):54 ### TIME for Health Talks Livestream: The Healing Power of Food [ 5 "Healthy" Foods to Avoid Spending Money On Money ](/video/rhvQTdZe/) ### 5 "Healthy" Foods to Avoid Spending Money On Money --- ## Transcript You're watching Everwell, know more, live better. [ MUSIC ] I buy multigrain cereals and multigrain breads because I think that they have more nutrients and more fiber. I think having the multigrains is, is better for us because there's a multitude of grains in there. And and get the variety. Good for you. Throwing away foods from crackers to cereal, probably proclaim themselves to be multi grain. We're suppose to eat more whole grains. So you think these foods would be better for us. But it turns out that multi grain label, often deserves to be taken with a grain of salt. In their natural state, grains consist of 3 parts Bran, germ and endosperm. When grains are refined to make white bread or regular pasta for example the bran and germ are stripped away and nutrients are lost, but whole grain food such as whole wheat bread and brown rice retain all parts of the grain along with the nutrients. Studies have linked whole grains to a lower risk of heart disease, diabetes, and colon cancer, so it's important to include them in your diet. The problem with multi- grain foods is that they're not necessarily whole grain. The name only indicates the food is made from several grains which may be refined. Similarly, labels such as nine grain or 12 grain or made with whole grain are no guarantee that a food is 100 % whole grain. The same goes if it's brown or involves wheat somehow. Also, don't be fooled by the word enriched. This just means that some nutrients have been added back to flour that's refined. [ MUSIC ] Overall, it's still less nutritious than whole grain. To be sure a food is truly whole grain, check the ingredients. The first one listed should contain the word whole. Another indicator on some products, is the 100 % whole grain stamp from the Whole Grains Council. [ NOISE ] Remember that foods like cookies and chips that are whole grain are still junk, so don't take the whole grain label as an excuse to over indulge. Whether a food is healthful depends on its overall nutritional make up, not an individual ingredient like whole grains. And that's the whole truth. Helping you be a healthy skeptic, I'm Robert Davis. [ MUSIC ] ```json {"@context":"https://schema.org","@type":"VideoObject","name":"Are 'Multigrain' Foods More Healthful?","description":"The label 'multigrain' on products ranging from bread to chips makes them seem more healthful. But in fact it can be misleading. Learn how to avoid getting duped.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/ITg864AL/poster.jpg?width=720","uploadDate":"2015-05-15T21:16:46.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/ITg864AL.m3u8","embedUrl":"https://time.com/video/ITg864AL/","duration":"PT2M38S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/video/ITg864AL/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}} ```