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# Flyers, Media React to JetBlue's Upcoming Fees

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<!-- video src="https://cdn.jwplayer.com/manifests/IBmeRCe5.m3u8" -->
## Video: Flyers, Media React to JetBlue's Upcoming Fees

[Watch (HLS stream): Flyers, Media React to JetBlue's Upcoming Fees](https://cdn.jwplayer.com/manifests/IBmeRCe5.m3u8) (1:37)

![Flyers, Media React to JetBlue's Upcoming Fees](https://cdn.jwplayer.com/v2/media/IBmeRCe5/poster.jpg?width=720)

_Published 2014-11-20. JetBlue follows other U.S. airlines into the realm of baggage fees and less leg room.  The company announced Wednesday it would introduce new customer policy changes starting in 2015._


---

Jul 27, 2023 5:32 PM UTC

---

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---


## Transcript

Fasten your seatbelts. Jet Blue's leg room is shrinking while its fees are adding up. For the first time since its debut in 1999, here's how it will work. The airline's fare families will be a three- tiered system, which includes fewer fees the more a traveller pays for his or her ticket. The highest paid ticket will receive two checked bags automatically, while the lowest paid will have to fork over a fee to check bags. The airline did not reveal any exact numbers on cost yet. But it's expected the change will generate $ 200 million in profit according to KMSB. And the AirBus A320 jets will get 15 extra seats.

JetBlue will shave off an inch from its room 34 inch leg room. However, at 33 inches it still offers more space on average than Southwest. Jet Blue which has marketed itself as a champion of customer comfort, began it's service with a free checked bag and advertising extra room. That mantra will continue to ring true until 2015, when the new fees are introduced. So why change now? Several sources note it's not a coincidence. CEO Dave Barger's departure at the start of next year is allowing this to happen. Fortune and Market Watch report Barger's customer first policy kept nickel and diming fliers at bay.

His policy didn't impress investors however. In 2015 former British Airways CEO Robin Hayes will take over and implement investor pleasing options for higher profits. Brad Tutle for Money might've put it best. In other words, the airline you fell in love with is following the playbook of airlines that everyone hates. Others vented emotions on social media and compared the airline to just another quote cattle car. A silver lining at jetBlue's cloud, Wednesday's shares were up four percent after the news broke.

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