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* Science

# Fighting Climate Change One Carrot at a Time

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<!-- video src="https://cdn.jwplayer.com/manifests/HWJWA4O1.m3u8" -->
## Video: Fighting Climate Change One Carrot at a Time

[Watch (HLS stream): Fighting Climate Change One Carrot at a Time](https://cdn.jwplayer.com/manifests/HWJWA4O1.m3u8) (1:58)

![Fighting Climate Change One Carrot at a Time](https://cdn.jwplayer.com/v2/media/HWJWA4O1/poster.jpg?width=720)

_Published 2023-10-26. At Eleven Madison Park, Chef Daniel Humm is getting more fine dining patrons to forego meat._


---

Nov 3, 2023 9:29 PM UTC

---

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### TIME Explains: Hurricane Sandy and Climate Change

---


## Transcript

Certain Traditions don't make sense anymore. And I think that shaft and that's restaurants. We have the chance to kind of reshape that. We wanted to open a fully plant-based restaurant restaurant was well-known for animal products. Like caviar wild duck Lobster. The effort that goes into this dishes is incredible. We have about 10 more chefs in the kitchen. Now as we had before, you know, it's hard to make a carrot become a Transcendent experience. Even in fashion haute couture translates into what people wear and buy at stores like H & M. So I do believe there is this sort of halo effect that a fine dining restaurant has as well, but I think so much about how can we bring this message outside the wall of Eleven, Madison Park In this situation with the changing climate we cannot continue the way we have something.

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