--- title: Apatow, Ferrera, Rosedale and Westergren on Content's Future | TIME description: Judd Apatow, America Ferrera, Philip Rosedale, Tim Westergren and Joel Stein discuss how future online users will consume content, and how creators of that content will get paid canonical: https://time.com/video/HRM9LdYu/ og:title: Apatow, Ferrera, Rosedale and Westergren on Content's Future og:description: Judd Apatow, America Ferrera, Philip Rosedale, Tim Westergren and Joel Stein discuss how future online users will consume content, and how creators of that content will get paid og:url: https://time.com/video/HRM9LdYu/ og:image: https://cdn.jwplayer.com/v2/media/HRM9LdYu/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: Apatow, Ferrera, Rosedale and Westergren on Content's Future twitter:description: Judd Apatow, America Ferrera, Philip Rosedale, Tim Westergren and Joel Stein discuss how future online users will consume content, and how creators of that content will get paid twitter:image: https://cdn.jwplayer.com/v2/media/HRM9LdYu/poster.jpg?width=720 --- # Apatow, Ferrera, Rosedale and Westergren on Content's Future > Sponsored content. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: Apatow, Ferrera, Rosedale and Westergren on Content's Future [Watch (HLS stream): Apatow, Ferrera, Rosedale and Westergren on Content's Future](https://cdn.jwplayer.com/manifests/HRM9LdYu.m3u8) (7:35)  _Published 2010-11-12. Judd Apatow, America Ferrera, Philip Rosedale, Tim Westergren and Joel Stein discuss how future online users will consume content, and how creators of that content will get paid_ --- Jul 27, 2023 3:07 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [Judd Apatow talks guest stars on 'Undeclared' ](/video/HgH63wac/) ### Judd Apatow talks guest stars on 'Undeclared' [TIME 100 Tim Westergren](/video/azAMqGdM/) ### TIME 100 Tim Westergren [Should Judd Apatow Be on TIME's Cover?](/video/f5uoe9GC/) ### Should Judd Apatow Be on TIME's Cover? --- ## Transcript >> All right, we're supposed to talk about the future of content. Do you feel like when you come to these panels or have these discussions, are these conversations silly to you or this is an interesting thing to explore? >> Well, I think it's-- it's an important topic, and I think that a lot of these spaces are being blowing up, and sort of deconstructed, I think they'll be reconstructed, but we're going through, I think, a process of creative destruction. >> Well, yeah, the music industry has been fascinated. So what is the future? I mean, why would you-- What's in it for a band now? >> Oh, it's inexpensive now to make a CD. You can, you know, every laptop comes with a full- blown professional multi- track recording studio on for free. For thirty- five bucks, you can now have global distribution, you know, now that you're up on the web and you're available how to people find you. Promotion part, that's were Pandora sets, I think. Well, to figure that out then I think this business could grow dramatically. >> Do you say, before the technology is growing faster than our ability to figure out how to use for it? >> The technology is kind of doubling its capabilities every few years, like you hear that's an exponential curve, our brains aren't growing anymore. It's-- it's-- it's an exciting moment in human history. And the iPhone4 came out 6 months ago, we're not done programming the iPhone3, so to speak as technologist. So, I think that's a really amazing trending that's gonna affect all these content. >> I have a 12 year- old daughter, who wants the most recent thing as soon as it comes out, to the point where she's turning into a lunatic. So, iPhone4 comes out and she's literally like, " I gotta get the iPhone4. I have to get it. I gotta get it. I need it for this reason. I need it for that reason ." She's obsessed, I mean, you know, the, you know, one downside of it is, these contraptions and technology-- >> Contraptions? >> are so amazing, why would you do your homework? Why would you come to this? Or why would you talk to a person when you, like ha-- Are we in a weird stage where we haven't figured out the etiquette of this thing? Or is the- or is the future, people walking down the streets, like, not talking to each other? >> I think that etiquette us yet to be defined. I've been in meetings, business meetings, where they're five people at the table and everyone has their phone on the table. >> That's [ unk ]. Yes. >> Why is it okay? >> Yes. >> It's sort of what, well, it's sort of like we've all accepted that, we're only gonna give each other this much of our attention. You know, because this much is reserve for something else that might happen that's a little bit more important than what's happening right now. I feel like I'm being had, every time I buy technology. So, I feel like the second I buy it I've already picked the wrong thing to buy because of something better and something, you know, more cool and more hip and more useful is gonna come out in a month, and then what do I do? >> Do you-- do you have trouble dating too? Is that-- is this like a date for you? >> I have no. It might seem a commitment problem all around but-- >> So you have googled yourself? >> No. I don't anymore. >> You google yourself, right? >> I had googled myself. And it can be painful. >> Yeah, it's painful. >> Yes. People are, you know, there's a cruelty on the web. You know, if you, like, looked up, you know, a message board on Dalai Lama, people would be like, "[ Bleep ], that guy .", " The guy is full of crap !". >> Our whole culture here has grown up around the notion of broadcast, you know. Tune in all together at the same time to " x" and share that experience, and there are, by the way, a very limited number of programs that can fit in to each one of these channels. Now, that's completely broken apart. You watch on when and how you want it. You have access to infinite stuff. >> Well, there's something you see in Second Life that's kind of interesting that's related to all this appetite for diversity. Second Life has tens of millions of pieces of clothing and thousands-- tens of thousands of designers, so it's even more diverse than, like, New York city in terms of how much stuff you could wear. So what happens is, people have 250 different outfits. And so, what I'm saying is, it's-- it's the same phenomena that were seeing in media consumption where our appetite for uniqueness, personalization, it's really large. And we didn't know that when we live in the broadcast world, because we can only afford to show you one movie on Friday night, or two. And that was that. And so, we kind of assume that everybody wanna watch the same move but actually they don't. >> You know there are independent films that get made that aren't gonna get in a theatrical release, so, but they might be able to see their movie on iTunes, and that may be the only release they have. What's exciting is, that content can get out there that wouldn't have had a voice on three networks, you know, on Thursday night at 8 o'clock. >> I think that's democratizing the reward in the industry. And actually I hear it. I hear the moaning, the change in the historical industry but for other people, many more people are celebrating it, because for them, " Finally. Well, maybe I won't get big hit that I can make a living ." And I think that's the question. You know, " Will we go to a world where you have musicians in middle class ?" Which has never existed before. >> I think Twitter is the funniest thing in the world. I don't know if it's just me, but maybe I'm not doing it the way you're supposed to do. But right before bed, I will take my camera, and I will just take a picture of how horrendous I look, and then I will just say, " How do I look ?" And then people will insult me for trying hard. And I sit in bed laughing my ass off, like I'm a deliriously joyful, I like this kind of weird instant connection with the crowd. You know, like, we can do that right now. >> Let's do it. >> How about we'll just say, " Who is more attractive ?" >> All right. -" Me or you ?" >> I wouldn't-- >> Okay, so we have to take your picture-- take your picture with the crowd in the background. These are your fans. >> Yeah. >> Well, oh, yeah. Are you ready? >> Ready. >> Here we go. It's getting a little crowded in the background. Okay. I will say-- I will say-- >> I think I chose it. I think I chose it. -" I am doing a panel with Joel Stein. Who is more attractive and why ?" Let's see what they said on twitter. >> Is it already? >> That's the exciting part. You can get insulted so fast. A person named Fainting Goats says, >> It's my mom. -" Joel. Because at least he can demonstrate mastery of the clip on tie ." >> Until they keep drinking, you can have this. >> And then, Lee Huh says, >> Is Lee Huh here? Is that Lee Huh? >> It says-- >> I will kick him down. >> I'm more attractive because Joel has a creepy weird guy smile. >> Have another beer. >> This is over. ```json {"@context":"https://schema.org","@type":"VideoObject","name":"Apatow, Ferrera, Rosedale and Westergren on Content's Future","description":"Judd Apatow, America Ferrera, Philip Rosedale, Tim Westergren and Joel Stein discuss how future online users will consume content, and how creators of that content will get paid","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/HRM9LdYu/poster.jpg?width=720","uploadDate":"2010-11-12T20:51:46.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/HRM9LdYu.m3u8","embedUrl":"https://time.com/video/HRM9LdYu/","duration":"PT7M35S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/video/HRM9LdYu/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}} ```