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description: Kraft has decided to stop using yellow dyes in its macaroni and cheese products after health activists petitioned the company to cut the additives.
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# Kraft To Stop Using Yellow Dyes In Mac & Cheese

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<!-- video src="https://cdn.jwplayer.com/manifests/HAUZVdOD.m3u8" -->
## Video: Kraft To Stop Using Yellow Dyes In Mac & Cheese

[Watch (HLS stream): Kraft To Stop Using Yellow Dyes In Mac & Cheese](https://cdn.jwplayer.com/manifests/HAUZVdOD.m3u8) (1:37)

![Kraft To Stop Using Yellow Dyes In Mac & Cheese](https://cdn.jwplayer.com/v2/media/HAUZVdOD/poster.jpg?width=720)

_Published 2015-04-21. Kraft has decided to stop using yellow dyes in its macaroni and cheese products after health activists petitioned the company to cut the additives._


---

Jul 27, 2023 6:11 PM UTC

---

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---


## Transcript

Soon the iconic golden yellow Kraft Mac and Cheese might be a little less yellow. I was just showing him.. give me the spoon. That's because Kraft will no longer being using artificial preservatives or synthetic colors starting January 2016. Specifically yellow five and yellow six. Some argue that food dyes can cause hyperactivity disorder in children, but that remains a subject of debate in the scientific community. USA Today reports a Kraft spokesman said the move isn't in response to pressure from activists to ditch the ingredients. And the company has been mulling changes for at least three years now.

But it was probably hard to ignore change. org petition with more than 350, 000 signatures urging the company to stop using the dyes. Plus the company has already had to make changes in some parts of Europe where the dyes are banned due to health concerns. They sell a million boxes of mac and cheese every single day. That if they wanna maintain that share, they gotta change with the consumer taste. What you're looking for, simpler, more natural ingredients. Sales for additive free and organic products have been on the reason. The Organic Trade Association said sales jumped 11 % in 2014 to a record $ 39.

1 billion. Mom calls it a book club, I call it a license to steal. Hello, ladies. Now, the people behind the original Change. org petition are setting their sights on Kraft's entire product line and are aiming to get artificial dyes removed items like Jello and Kool- Aid.

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