--- title: E-Cig Industry Says FDA Regulations Could Snuff Business | TIME description: The FDA may be rolling out regulations on electronic cigarettes soon, and some in the industry say it could spell bad news. canonical: https://time.com/video/H1Tsnqps/ og:title: E-Cig Industry Says FDA Regulations Could Snuff Business og:description: The FDA may be rolling out regulations on electronic cigarettes soon, and some in the industry say it could spell bad news. og:url: https://time.com/video/H1Tsnqps/ og:image: https://cdn.jwplayer.com/v2/media/H1Tsnqps/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: E-Cig Industry Says FDA Regulations Could Snuff Business twitter:description: The FDA may be rolling out regulations on electronic cigarettes soon, and some in the industry say it could spell bad news. twitter:image: https://cdn.jwplayer.com/v2/media/H1Tsnqps/poster.jpg?width=720 --- # E-Cig Industry Says FDA Regulations Could Snuff Business > Sponsored content. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: E-Cig Industry Says FDA Regulations Could Snuff Business [Watch (HLS stream): E-Cig Industry Says FDA Regulations Could Snuff Business](https://cdn.jwplayer.com/manifests/H1Tsnqps.m3u8) (1:59)  _Published 2015-09-29. The FDA may be rolling out regulations on electronic cigarettes soon, and some in the industry say it could spell bad news._ --- Jul 27, 2023 6:53 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [Trump Signs New Stablecoin Regulations into Law, a Major Milestone for Crypto Industry](/video/REixwUso/) ### Trump Signs New Stablecoin Regulations into Law, a Major Milestone for Crypto Industry [How the Restaurant Industry Could Change the World](/video/P7q1o0oD/) ### How the Restaurant Industry Could Change the World [So, E-Cigs Might Be Way Less Harmful Than Actual Cigarettes](/video/JVvlZ8r7/) ### So, E-Cigs Might Be Way Less Harmful Than Actual Cigarettes --- ## Transcript This is a man that smokes Marlboro cigarettes. What kind of a man is he? I'm a guy who likes to work on my car. [ MUSIC ] Now when I go to public places that don't allow smoking, I can whip out my Blu and know that I won't scare any guys away. [ MUSIC ] The e- cigarette market is valued at $ 2 billion. With United States accounted for a quarter of all sales. [ MUSIC ] Negative one. I'm tired of being a walking ash tray. negative, too. I'm tired of feeling guilty every time I want to light up. [ MUSIC ] The science would certainly suggest that these products are less bad for you for cigarettes, though still more work needs to be done. [ MUSIC ] It's the wild, wild west. It's buyer beware. It's going in all different directions and there is absolutely no regulation of manufacture, sale or distribution of these products. [ MUSIC ] A 40 % tax is gonna kill small businesses. It's also gonna kill the huge wholesalers that we have in the U. 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