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# Under Armour Suits Up With 'The Avengers' and Sports Heavyweights

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<!-- video src="https://cdn.jwplayer.com/manifests/H0vjs5KD.m3u8" -->
## Video: Under Armour Suits Up With 'The Avengers' and Sports Heavyweights

[Watch (HLS stream): Under Armour Suits Up With 'The Avengers' and Sports Heavyweights](https://cdn.jwplayer.com/manifests/H0vjs5KD.m3u8) (1:58)

![Under Armour Suits Up With 'The Avengers' and Sports Heavyweights](https://cdn.jwplayer.com/v2/media/H0vjs5KD/poster.jpg?width=720)

_Published 2015-04-22. While toy companies are obvious partners for comic book-based feature films, it looks like sports apparel company Under Armour sees an opportunity, too._


---

Jul 27, 2023 6:11 PM UTC

---

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### American Apparel No More? Company Signals Trouble Ahead

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### Under Armour Continues Winning Streak With High Earnings Call

---


## Transcript

If we can't protect the Earth, you can be damn sure we'll avenge it. In 2012, Marvel's the avengers sold 1. 5 billion dollars worth of tickets. Making the Marvel Franchise and advertisers dream. [ MUSIC ] Now there are even more ways to make your ultimate mash- up. And while toy companies are obvious partners for the feature film, it looks like sports apparel company, Under Armour, wants to get involved as well. There are going to be moments where we don't want people in their full- superhero looks So they need to have something that feels practical, it feel's like it's, tactical gear. So, I started working with Under Armour to develop armor for each character.

So, the Under Armour brand will be the look of choice during the Avengers' down time, and Under Armour is. Betting if it's good enough for Natasha Romanov and Bruce Banner, it's good enough for you. For the not so low price of 60 to 75 bucks, you can be the biggest comic book nerd at the gym, with a piece of Under Armour's Alter Ego collection, ripped straight from the silver screen. Screen, as it stands, some of the pieces have already sold out. And the partnership with Marvel and the Avengers, only adds to the ever growing lineup of superstars sporting the Maryland based sports apparel. It's just a baby faced assassin.

NBA MVP candidate Steph Curry signed with Under Armour back in 2013, with his Golden State warriors boasting the best record in the NBA. Under Armor and it's star athlete have been on prime time all season. Oh, and speaking of elite athletes, Under Armor also has Master's Champion Jordan Spieth and Superbowl Champion Tom Brady under contract. Oh yeah. Spieth's impressive Under Armor clad run at the Masters is estimated to be worth upwards of 33 million in advertising dollars. And what's more, all of this is translated into 20 straight quarters of revenue growth, and a stock price that has shot from 46, to 83 dollars per share since last April.

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