--- title: The High Cost of Back to School Shopping | TIME description: Parents and students will spend close to $8 billion on back to school supplies this year. canonical: https://time.com/video/GPjEZ73U/ og:title: The High Cost of Back to School Shopping og:description: Parents and students will spend close to $8 billion on back to school supplies this year. og:url: https://time.com/video/GPjEZ73U/ og:image: https://cdn.jwplayer.com/v2/media/GPjEZ73U/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: The High Cost of Back to School Shopping twitter:description: Parents and students will spend close to $8 billion on back to school supplies this year. twitter:image: https://cdn.jwplayer.com/v2/media/GPjEZ73U/poster.jpg?width=720 --- # The High Cost of Back to School Shopping > Sponsored content. Supplied in partnership with TIME. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: The High Cost of Back to School Shopping [Watch (HLS stream): The High Cost of Back to School Shopping](https://cdn.jwplayer.com/manifests/GPjEZ73U.m3u8) (1:05)  _Published 2016-08-03. Parents and students will spend close to $8 billion on back to school supplies this year._ --- Jul 27, 2023 8:33 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [4 Ways to Save on Back-to-School Shopping](/video/wfcNCXhZ/) ### 4 Ways to Save on Back-to-School Shopping [How Much Do Teachers Spend On School Supplies?](/video/KzzSs0o4/) ### How Much Do Teachers Spend On School Supplies? [Higher Back-To-School Sales Expected This Year](/video/ofYi8PbI/) ### Higher Back-To-School Sales Expected This Year --- ## Transcript Americans are expected to spend $ 75. 8 billion on back to school supplies this year. A wapping $ 7. 8 billion increase from last year and the highest amount since 2012 according to an annual survey. Prosper insights and analytics question more than 6, 800 consumers for their national retail federation survey and found families with kids in kindergarten through 12th grade are expected to spend 9. 6 % more this year Where an average of $ 673 per family. The NRS President and CEO said, families are still looking for bargains, but there are signs that they are less worried about the economy than in the past. The survey found more than 90 % of families will invest in new school supplies like notebooks, pencils and backpacks, new clothes and shoes for the upcoming year. While a little more than half will invest in new electronics, the survey found spending for college students also increased to nearly $ 889 per family. 27 % of respondents said the economy will not affect their shopping plans this year. 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