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# Pepsi Knocks Out Diet Coke As Second Most Popular Soda In US

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<!-- video src="https://cdn.jwplayer.com/manifests/Fup8lR9t.m3u8" -->
## Video: Pepsi Knocks Out Diet Coke As Second Most Popular Soda In US

[Watch (HLS stream): Pepsi Knocks Out Diet Coke As Second Most Popular Soda In US](https://cdn.jwplayer.com/manifests/Fup8lR9t.m3u8) (1:22)

![Pepsi Knocks Out Diet Coke As Second Most Popular Soda In US](https://cdn.jwplayer.com/v2/media/Fup8lR9t/poster.jpg?width=720)

_Published 2015-03-27. Data from Beverage Insider shows more Americans are purchasing Pepsi than Diet Coke, making it the second most popular soda in the U.S._


---

Jul 27, 2023 6:05 PM UTC

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## Transcript

There's been a shakeup in the world of soda. According to Business Insider, data released by Beverage Digest reveals Pepsi has beaten out Diet Coke as the second biggest soda brand in the US for the year 2014. Not by a whole lot though. Pepsi now has an 8. 8 % market share, just slightly edging out Diet Coke's market share of 8. 5 % for that second place spot. Diet Coke had been at number two since 2010, but a 6. 6 % drop in volume for the year 2014 helped Pepsi clinch that spot. Beverage Digest publisher told Ad Age, there certainly is a subset of consumer who have had withdrawal of enthusiasm about aspartame.

And that is affecting Diet Coke and the other big diet soda brands. To the shock of absolutely no one, Coca- Cola remains in the number one spot, with 17. 6 % of the market share. Last year sales numbers showed fewer people were drinking soda overall. Sales numbers for 2014 showed a decrease of 0. 9 % compared with the previous year. A writer for Fortune reported the US soda industry has actually decreased in volume by 1. 4 billion cases since 2004. Over the past several years researchers have conducted numerous studies about the unhealthy effects of drinking soda like. Gaining extra belly fat and increasing the risk for developing diabetes and heart disease.

Bottled water could soon over take the soda though. Experts from the beverage marketing corporation predict bottled water will become the number one packaged beverage sold in the United States by the year 2016.

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