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# Disney Considers Park Pricing Based On Demand

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<!-- video src="https://cdn.jwplayer.com/manifests/EwVpHic7.m3u8" -->
## Video: Disney Considers Park Pricing Based On Demand

[Watch (HLS stream): Disney Considers Park Pricing Based On Demand](https://cdn.jwplayer.com/manifests/EwVpHic7.m3u8) (1:03)

![Disney Considers Park Pricing Based On Demand](https://cdn.jwplayer.com/v2/media/EwVpHic7/poster.jpg?width=720)

_Published 2015-10-05. Disney is considering making a switch to park pricing based on demand to spread out attendance throughout the year and avoid overcrowding._


---

Jul 27, 2023 6:55 PM UTC

---

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### Disney World, Universal Orlando Break Ticket-Price Barrier

---


## Transcript

Disney is reportedly thinking of giving surge pricing a try, charging different rates for its amusement parks based on how full or empty they are. A spokesman for the Walt Disney parks and resorts told the Wall Street Journal We have to look at ways to spread out our attendance throughout the year so So we can accommodate demand and avoid bursting at the seams. The current ticket price for anyone over 10 years old is $ 105 at Disney World, and $ 99 at Disneyland. It doesn't matter if it's the 4th of July or a rainy day in November. A flexible rate could keep Disney's parks packed but not too packed.

Despite hotel's and airline's consistently adjusting prices based on demand, companies in other industries have gotten flack for making similar changes. Uber is one of them. Yet others say surge pricing is simply economics 101. A writer for the Harvard Business Review argued, if prices go down as well as up, customers feel like they made the choice to pay more. Disney has already implemented surge pricing at its park in Paris. But the company has come under investigation for allegedly charging different rates based on visitors nationalities. Disney has denied the claim.

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