--- title: 100 Photographs: Zapruder Frame 313 | TIME description: Still by still, Abraham Zapruder's home movie showed the world the assassination of President Kennedy. But the most infamous frame was kept from view canonical: https://time.com/video/EY7MBZVC/ og:title: 100 Photographs: Zapruder Frame 313 og:description: Still by still, Abraham Zapruder's home movie showed the world the assassination of President Kennedy. But the most infamous frame was kept from view og:url: https://time.com/video/EY7MBZVC/ og:image: https://cdn.jwplayer.com/v2/media/EY7MBZVC/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: 100 Photographs: Zapruder Frame 313 twitter:description: Still by still, Abraham Zapruder's home movie showed the world the assassination of President Kennedy. But the most infamous frame was kept from view twitter:image: https://cdn.jwplayer.com/v2/media/EY7MBZVC/poster.jpg?width=720 --- # 100 Photographs: Zapruder Frame 313 > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Subscription: Reference Facts and FAQ ### Definition TIME is a general-interest news organization founded in 1923, reporting on the people, ideas and issues shaping the world. A TIME subscription provides full access to that journalism in print and digital, from $20 a year, and can be cancelled at any time. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: 100 Photographs: Zapruder Frame 313 [Watch (HLS stream): 100 Photographs: Zapruder Frame 313](https://cdn.jwplayer.com/manifests/EY7MBZVC.m3u8) (8:49)  _Published 2015-10-06. Still by still, Abraham Zapruder's home movie showed the world the assassination of President Kennedy. But the most infamous frame was kept from view_ --- Jul 27, 2023 6:52 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [Frame by Frame - Photography in Afghanistan - Trailer](/video/bq3KtwmR/) ### Frame by Frame - Photography in Afghanistan - Trailer [Kennedy's Assassination: How LIFE Brought the Zapruder Film to Light](/video/L87Zsshe/) ### Kennedy's Assassination: How LIFE Brought the Zapruder Film to Light [Introducing TimeFrames](/video/UAeR6ub3/) ### Introducing TimeFrames --- ## Transcript [ MUSIC ] Every reporter writes his own obituary. Three. And mine is going to say the Life reporter who obtained the infamous Zapruder film of the Kennedy assassination. [ MUSIC ] There were other Photographs taken of the motorcade. [ INAUDIBLE ] got it from the beginning to end and he was the only one. He expressed embarrassment the day we were negotiating, that it was him. This middle- aged Garment manufacturer who got the only filmed evidence of the assassination and not one of those world famous photographers back there in the press box. He never quite got over that. [ MUSIC ] [ BLANK_AUDIO ] This is Walter Cronkite in our newsroom and there has been an attempt, as perhaps you know now, on the life of President Kennedy. He was wounded. On November 22nd, 1963, I was in my office. Saw all the bulletins spitting out on AP, bells ringing, it was astonishing. President Kennedy died at 1 PM central standard time. When I first reached Abraham Zapruder, I had no idea how he was, except somebody who had an eight millimeter camera on Daily Plaza. I picked up the phone book and just literally ran my finger down the Zs, and it jumped out at me. I started calling that number every 15 minutes, as a matter of fact. At 11 o'clock, this weary voice answered. [ MUSIC ] Mr. Zapruder had been contacted, as I knew he would be, by other reporters. And he'd asked them to come to his office at nine and I got there at eight. He looked up when I walked in, he looked slightly annoyed but he said The demise will come in I'm about to show the film to two secret service agents. So the three of us went into this tiny white washed room. And this old rickety eight millimeter projector, he turned to us and said, are you ready? The answer is, there was no way in the world that anybody in that room could be ready for what was about to happen. [ SOUND ] Turn it on, and there was that familiar sequence of the motorcade coming around the corner, then turning abruptly left. Then the presidential limousine disappeared behind a huge road sign when it comes out the president has both of his fists jammed up underneath his chin. That was the signal that he had been hit by the first Bullet that hit him the second shot. [ MUSIC ] And suddenly, we get to what we now know as the infamous frame 313, where the whole top of the president's head just explodes up into the air. [ MUSIC ] When that happened, the three of us, two grizzled agents and this nutso grizzled reporter, all reacted with. It was if we had been simultaneously gut- punched. [ MUSIC ] I've seen that film now perhaps a hundred times in my life. The impact, remarkably, has never diminished. That moment in all my years in journalism was probably the most dramatic I've ever encountered. Once I saw that film, I thought [ BLANK_AUDIO ] there is no way in hell that Life Magazine Is not gonna wind up with that film. And the one thing that he constantly repeated was he said I do not want this film to be exploited. [ MUSIC ] I assured him that Life Magazine would not exploit the film. I mean, I knew the reputation of Life and that seemed To comfort him. Meanwhile, out in the hall, the other reports were behaving very badly. They were shouting, they were banging on the door. [ UNKNOWN ] himself was getting increasingly upset. I think the negotiation made him uncomfortable. And I finally got to fifty thousand dollars and I said, if we have to go any higher than that, I'm going to have to call New York. He looked up at me and he said, let's do it. So I sat down at his typewriter [ MUSIC ] I typed out a nine line contract, and I walked out the back door with what turned out to be the most famous home movie in American history. [ MUSIC ] That week's issue of Life Was already on press when the president was shot. They made black and white copies because it was too late to do color at that point. Out of deference to the grieving Kennedy family, they did not publish the headshot, frame 313. Life later published that particular frame, but not on this first issue. In many ways it's ironic that Life magazine got this film, and therefore had to show it for the first time to the world In still pictures. I often talk about the majesty of the still picture, of the still image. There's no question in my mind that the Zapruder film would never have had the impact it does, if it had been shown the first time As a motion picture. The fact is we showed it in still images and those summended themselves onto the Americans likely. [ MUSIC ] When you are a reporter You have to make a decisions often on whether to push something very hard and heartlessly often, or when not to. Abe Zapruder was haunted by the fact that he shot that film for the rest of his life. And in many ways, the same is true of me. 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