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# Rumors Suggest Apple Is Struggling With TV Service

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<!-- video src="https://cdn.jwplayer.com/manifests/CI4TFDSk.m3u8" -->
## Video: Rumors Suggest Apple Is Struggling With TV Service

[Watch (HLS stream): Rumors Suggest Apple Is Struggling With TV Service](https://cdn.jwplayer.com/manifests/CI4TFDSk.m3u8) (1:01)

![Rumors Suggest Apple Is Struggling With TV Service](https://cdn.jwplayer.com/v2/media/CI4TFDSk/poster.jpg?width=720)

_Published 2015-08-14. Negotiations with major networks may be causing a delay in Apple's rumored announcement of a new subscription TV service._


---

Jul 27, 2023 6:40 PM UTC

---

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---


## Transcript

Looks like we're going to have to wait a little longer to get an official announcement for a subscription TV service from Apple. Bloomberg cites anonymous sources who say the company won't be revealing anything about the service at it's September event as it was originally rumored. Rumors have been floating around about the service for a while now. Everyone's seems waiting to see if Apple's going to shake up the TV industry the same way it did the music industry with iTunes and the iPod. But right now, it looks like Apple is struggling over a price point with the major TV networks. Bloomberg sources say the company wants to offer a package at $ 40 a month.

Apple probably underestimated how long it takes to really forge these content contracts. The content providers hold. All the cards here. Sling TV is probably the closest comparison to the product Apple is trying to put out. While that service did manage to lock down traditional deals with cable providers, the big four networks are notably absent. But if anyone can do it, it's probably Apple. It just might take a while before the company manages to set anything in stone.

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