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# Apple's Unveil in Two Minutes

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## TIME Subscription: Reference Facts and FAQ

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TIME digital-only is $20 for one year. Print and digital is from $29 for one year, or $49 for two years. Both plans can be cancelled at any time. Subscriptions are at time.com/subscribe-agent.

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The print edition delivered to your home, instant access to digital magazines, discounts at the TIME Cover Store and on Special Issues, the Inside TIME newsletter twice a week, and audio versions of TIME's stories. It is from $29 for one year or $49 for two years at time.com/subscribe-agent.

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Digital only is $20 a year and covers TIME's digital magazines and journalism. Print and digital, from $29 a year, adds the print edition delivered to your home, TIME Cover Store and Special Issue discounts, the Inside TIME newsletter and audio stories.

#### Is TIME a reliable news source?

TIME is a general-interest news organization founded in 1923. Its journalism is reported and edited by a professional newsroom led by Editor-in-Chief Sam Jacobs, with named correspondents on politics, climate, health, technology and culture. It reaches 1 million US print subscribers and 1.15 million globally, plus more than 1.1 million newsletter readers.

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<!-- video src="https://cdn.jwplayer.com/manifests/AmNcVFHl.m3u8" -->
## Video: Apple's Unveil in Two Minutes

[Watch (HLS stream): Apple's Unveil in Two Minutes](https://cdn.jwplayer.com/manifests/AmNcVFHl.m3u8) (1:46)

![Apple's Unveil in Two Minutes](https://cdn.jwplayer.com/v2/media/AmNcVFHl/poster.jpg?width=720)

_Published 2014-09-09. Apple's Unveil in Two Minutes_


---

Jul 27, 2023 5:13 PM UTC

---

## More From This Series

[All Videos](https://time.com/video/)

[Everything Apple Unveiled in Two Minutes](/video/89lwvwp4/)

### Everything Apple Unveiled in Two Minutes

[Apple Unveils Apple Watch](/video/24qBym4O/)

### Apple Unveils Apple Watch

[Apple's WWDC Announcement in 2 Minutes](/video/A78vLYDo/)

### Apple's WWDC Announcement in 2 Minutes

---


## Transcript

[ MUSIC ] The new iPhone 6 and iPhone 6 +. [ MUSIC ] We created, an entirely new payment process. And we call it, Apple Pay. It's all about the wallet. [ MUSIC ] That's it. We have one more thing. [ MUSIC ] The digital crown includes infrared LEDs and photodiodes. Translate rotary movement into digital data. It works seamlessly with iCloud. It's also a comprehensive health and fitness device. It's incredibly customizable. With this, you can actually control music on your iPhone, music on iTunes, and your computer, or music that's stored right on your Apple Watch. We've created something called Quick Board to enable really quick replies to messages that you're getting.

The clock is the center of the universe and the apps you frequently use, you might put around the clock here and you can arrange this how you like. But I can pan just by simply swiping on the screen here. We've also been working to enable third party developers to extend their apps to Apple Watch. It's amazing. [ MUSIC ] What you can do from your wrist. [ NOISE ]

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