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title: Apple Splits Its Stock | TIME
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# Apple Splits Its Stock

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<!-- video src="https://cdn.jwplayer.com/manifests/AOzr3pyv.m3u8" -->
## Video: Apple Splits Its Stock

[Watch (HLS stream): Apple Splits Its Stock](https://cdn.jwplayer.com/manifests/AOzr3pyv.m3u8) (1:34)

![Apple Splits Its Stock](https://cdn.jwplayer.com/v2/media/AOzr3pyv/poster.jpg?width=720)

_Published 2014-06-09. There’s plenty of speculation on why Apple split its stock seven ways. Some point to a desire to join the Dow Jones Industrial Average. Others say for the first time in a long time, Apple doesn’t have a “next big thing” up its sleeve._


---

Jul 27, 2023 4:47 PM UTC

---

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---


## Transcript

Apple shares which were trading around $ 650 Friday, plummeted over the weekend it's now trading at just $ 92 per share. But don't worry, this is all part of Tim Cook and company's plan. The company stock split went into effect Monday. Apple's reasoning, quote we want Apple stock to be more accessible to a larger number of investors and that makes sense, $ 92 is a whole lot easier to spend than $ 650. Apple split its stock three other times in company history in 1987, 2000, and 2005. But each of those times the stock split on a 2 for 1 basis. [ INAUDIBLE ] This time Apple did a seven for one split.

Many reports this could mean Apple gets a spot on the Dow Jones Industrial average. Which determines a companies influence based on it's price per share. In the past, Apple simply has been too high. Even a simple two for one would have kept Apple shares around 325 dollars a piece, which is still pushing it. But at $ 92 per share, Apple will theoretically be able to get on the DOW and still have some sway. Other was reportedly valued at some $ 557 billion. A writer for Fortune says Apple's earnings are so big it's having trouble finding profitable ways to invest it. Which could be a problem long term.

So there are some arguing this split could be a distraction. An analyst for Yahoo Finance says ,. I wouldn't really call it a smoke screen but I do think that Apple management right now is in a phase where they don't have an obvious next big thing. That said, reports out Friday indicate Apple's long rumored iWatch will launch in October. A product many in the media are saying could be Apple's biggest launch since the iPad. Thanks for watching, I'm Lauren Goras.

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