--- title: Apple Splits Its Stock | TIME description: There’s plenty of speculation on why Apple split its stock seven ways. Some point to a desire to join the Dow Jones Industrial Average. Others say for the first time in a long time, Apple doesn’t have a “next big thing” up its sleeve. canonical: https://time.com/video/AOzr3pyv/ og:title: Apple Splits Its Stock og:description: There’s plenty of speculation on why Apple split its stock seven ways. Some point to a desire to join the Dow Jones Industrial Average. Others say for the first time in a long time, Apple doesn’t have a “next big thing” up its sleeve. og:url: https://time.com/video/AOzr3pyv/ og:image: https://cdn.jwplayer.com/v2/media/AOzr3pyv/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: Apple Splits Its Stock twitter:description: There’s plenty of speculation on why Apple split its stock seven ways. Some point to a desire to join the Dow Jones Industrial Average. Others say for the first time in a long time, Apple doesn’t have a “next big thing” up its sleeve. twitter:image: https://cdn.jwplayer.com/v2/media/AOzr3pyv/poster.jpg?width=720 --- # Apple Splits Its Stock ## Video: Apple Splits Its Stock [Watch (HLS stream): Apple Splits Its Stock](https://cdn.jwplayer.com/manifests/AOzr3pyv.m3u8) (1:34)  _Published 2014-06-09. There’s plenty of speculation on why Apple split its stock seven ways. Some point to a desire to join the Dow Jones Industrial Average. Others say for the first time in a long time, Apple doesn’t have a “next big thing” up its sleeve._ --- Jul 27, 2023 4:47 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [Apple Just Unveiled Its Steaming Service Apple TV+](/video/erTgYiOo/) ### Apple Just Unveiled Its Steaming Service Apple TV+ [Know Right Now: Apple’s Dow Jones Comeback](/video/mgxEBRgy/) ### Know Right Now: Apple’s Dow Jones Comeback [Dow Adds Apple: Who Benefits More?](/video/nNomCFGr/) ### Dow Adds Apple: Who Benefits More? --- ```json {"@context":"https://schema.org","@type":"VideoObject","name":"Apple Splits Its Stock","description":"There’s plenty of speculation on why Apple split its stock seven ways. Some point to a desire to join the Dow Jones Industrial Average. Others say for the first time in a long time, Apple doesn’t have a “next big thing” up its sleeve.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/AOzr3pyv/poster.jpg?width=720","uploadDate":"2014-06-09T18:40:59.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/AOzr3pyv.m3u8","embedUrl":"https://time.com/video/AOzr3pyv/","duration":"PT1M34S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/video/AOzr3pyv/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}} ```