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# Apple Cracks $700B, Announces Solar Partnership

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## Video: Apple Cracks $700B, Announces Solar Partnership

[Watch (HLS stream): Apple Cracks $700B, Announces Solar Partnership](https://cdn.jwplayer.com/manifests/9p4fxjSj.m3u8) (1:53)

![Apple Cracks $700B, Announces Solar Partnership](https://cdn.jwplayer.com/v2/media/9p4fxjSj/poster.jpg?width=720)

_Published 2015-02-11. Apple became the first U.S. company to surpass $700B in market value Tuesday. It also announced a new plan to use solar power for its campuses and stores in California._


---

Jul 27, 2023 5:55 PM UTC

---

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---


## Transcript

Apple has been on a historic run in recent months and it just hit yet another milestone. $ 700 billion. The companies market value at the end of closing Tuesday landed at $ 710. 7 billion. Making it the first American company ever to surpass the $ 700 billion mark. If you're keeping track that's nearly twice the value of the US's second richest company Exxon Mobile. Which currently sits at around $ 380 billion. It's also about double one of its closest rivals. Google's value is currently in the neighborhood of $ 367 billion. There's also this. Apple we know has a $ 700 billion valuation. The Spanish stock market, total value.

It's $ 664 billion. So, yeah. Apple is an incredibly valuable company and it's no secret how it got to this most recent milestone. The company put up massive sales numbers after the release of the iPhone 6 and iPhone 6 Plus in September of 2014. Selling nearly 75 million iPhones in the quarter ending in December of 2014. That, along with the 70 % increase in sales from the same time the previous year in China, made for the most profitable quarter of all time. That's not in the history of Apple. That's the most profitable quarter of any publicly traded company ever. And the company's making a few moves that could keep those numbers climbing.

At the Goldman Sachs Technology and Internet Conference Tuesday, CEO Tim Cook announced Apple is partnering with solar power company, First Solar. We know in Apple that climate change is real and, and, our view is that, that, the time for talk has passed. The two companies plan to build an $ 850 million solar energy farm to power Apple's campuses and stores in California. Which will likely reduce energy cost for the company while also reducing its carbon footprint. Oh and there is that Apple watch then coming out early this year.

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