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# Facebook Wants To Host News Content, Not Just Links

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<!-- video src="https://cdn.jwplayer.com/manifests/8ORpNiue.m3u8" -->
## Video: Facebook Wants To Host News Content, Not Just Links

[Watch (HLS stream): Facebook Wants To Host News Content, Not Just Links](https://cdn.jwplayer.com/manifests/8ORpNiue.m3u8) (1:46)

![Facebook Wants To Host News Content, Not Just Links](https://cdn.jwplayer.com/v2/media/8ORpNiue/poster.jpg?width=720)

_Published 2015-03-24. Facebook is reportedly teaming up with news media, such as The New York Times and National Geographic, to host news content directly on its site._


---

Jul 27, 2023 6:04 PM UTC

---

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### Facebook Is Experimenting With Splitting Its News Feed in Two

---


## Transcript

As if there weren't already enough ways to read an edition of the New York Times aside from actually picking up a copy and reading it, Facebook will reportedly host the content directly on its social media site. That means faster video load times, sharing advertising revenue with Facebook. And perhaps most importantly, direct access to Facebook's massive well of 1. 4 billion users. The news comes from, well the New York Times. Reporting the scoop on itself, the newspaper cites an unidentified source, who says Facebook and the Times are moving closer to sealing the deal. Facebook will reportedly begin testing in the next several months.

And they're not the only ones. Buzzfeed and National Geographic are also reportedly in talks to have Facebook host their content. So faster videos. Direct plug into a huge audience and a special revenue deal with Facebook, sounds like a pretty slick deal, right? Not so fast. There are some caveats. First, data. Data is vital to news rooms and by hosting content directly on Facebook rather than using Facebook to direct users to their own websites. It's unclear how much of the valuable user data media companies could see if they penned a deal with the social media giant. The Times notes as much, adding it relies on subscriptions for revenue as well.

The more folks go into Facebook to access NYT content, the less subscriptions. [ UNKNOWN ] They'll potentially get. Wired co- founder, John Battelle, knows another potential pitfall. Will Facebook allow media companies free reign in what they post or will the social media giant place limitations on what can be posted on its site? But, writing for Neiman Journalism Lab. Joshua Benton says in the end it may be all worth it. He writes that a Facebook deal could be in the narrow, short term, a net positive for some publishers, especially those with no hope of charging for their content. Facebook also appears to be targeting video specific media companies like Vice News and Vox Media in a separate bid to increase its own revenue from ads.

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