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* Sports

# Alex Morgan Says It's Crucial to Continue Investing in Women's Sports

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## Video: Alex Morgan Says It's Crucial to Continue Investing in Women's Sports

[Watch (HLS stream): Alex Morgan Says It's Crucial to Continue Investing in Women's Sports](https://cdn.jwplayer.com/manifests/7s8YBjH0.m3u8) (2:09)

![Alex Morgan Says It's Crucial to Continue Investing in Women's Sports](https://cdn.jwplayer.com/v2/media/7s8YBjH0/poster.jpg?width=720)

_Published 2026-07-17_


---

Jul 17, 2026 6:15 PM UTC

---

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---


## Transcript

Good evening everyone. I hope everyone is enjoying this amazing men's World Cup, and I know we're all looking forward to an exciting final here on Sunday. Give it up! It's so great to see the world come together in the US to celebrate, and I can't wait until next summer when the women take center stage in Brazil. Trent. I'd like to thank time for bringing us together and for recognizing the importance, influence and impact of all of you in the room. I wanted to take this time to toast the incredible investment in women's sports that continues to grow. When we created our media company together over five years ago, we dreamt of more storytelling and investment in women's sports.

Throughout my career on the field, I saw what female athletes could accomplish when we spoke up, pushed for more, and demanded what we deserved. I'm proud that we're in a position today where this momentum is still driving us forward. And today we see unprecedented global investment in new women's leagues, teams and events across the sports landscape. I have seen firsthand what that investment can make possible, from thriving clubs like the San Diego Wave and NWSL to new, innovative leagues like Basketball's Unrivaled Golf's Wtgl and the upcoming Professional Flag Football League with Tomorrow Sports.

These investments do more than create great competition. They create careers, they build communities, and they show the next generation that there is a place for them, not only on the field but in ownership, leadership, media and every part of the sports industry. So tonight, I toast to the continued growth of investment in women's sports so that the next generation of girls around the world can dream even bigger than anyone could imagine. Let's raise a glass and toast to the special evening.

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