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# Twitter Introduces ‘Buy’ Button

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<!-- video src="https://cdn.jwplayer.com/manifests/7VxyAoWi.m3u8" -->
## Video: Twitter Introduces ‘Buy’ Button

[Watch (HLS stream): Twitter Introduces ‘Buy’ Button](https://cdn.jwplayer.com/manifests/7VxyAoWi.m3u8) (1:35)

![Twitter Introduces ‘Buy’ Button](https://cdn.jwplayer.com/v2/media/7VxyAoWi/poster.jpg?width=720)

_Published 2014-09-08. Resisting the urge to shop just got a little bit more difficult. Twitter has introduced a “buy” button after weeks of speculation the social media giant would enter the world of e-commerce._


---

Jul 27, 2023 5:13 PM UTC

---

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---


## Transcript

Resisting the urge to shop just got a little more difficult. Jeez, it seems like those stores just follow you around everywhere these days, especially if you're into social media. And now you can add Twitter to the social shopping website list. Twitter is saying they're testing out Twitter shopping. And that's right. Some users will see the buy button on some tweets today. You can buy things or make donations. This new feature doesn't come as too much of a surprise. The site dropped hint over the past few months. The buy button is a bit different than some features Twitter has unveiled in the past like # AmazonCart.

By tweeting that hashtag, users can automatically add items to their Amazon cart without ever leaving Twitter. With the Buy Now feature, all users have to do, click the button. They'll then be directed to a page for payment info. After using your credit card once with the site, it will automatically save the information. Twitters new feature of course doesn't come unmatched. In mid July Facebook rolled out a buy feature. At first glance the two are actually pretty similar. But Mashable spoke with Nathan Hubbard Twitter's first head of commerce. Who pointed out a couple of key differences in Twitter when compared to other sites with similar live features.

There's a real time component to Twitter that isn't replicated anywhere else. I think that lends itself to items with a temporal component or anything with urgency. Translation, Twitter sees itself as a powerful platform before. Spontaneous purchases and limited time offers. Some other retailers and artists involved in the testing include Burberry, Brad Paisley and Panic at the Disco.

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