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# Watch: Makeup and Iranian Women

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<!-- video src="https://cdn.jwplayer.com/manifests/6WfxKEkf.m3u8" -->
## Video: Watch: Makeup and Iranian Women

[Watch (HLS stream): Watch: Makeup and Iranian Women](https://cdn.jwplayer.com/manifests/6WfxKEkf.m3u8) (1:59)

![Watch: Makeup and Iranian Women](https://cdn.jwplayer.com/v2/media/6WfxKEkf/poster.jpg?width=720)

_Published 2014-07-26. Makeup speaks volumes for Iran's 38 million women_


---

Jul 27, 2023 5:03 PM UTC

---

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### Iran's Supreme Leader Ali Khamenei Encourages Iranian People to Vote

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### Obama Speaks At Women's Summit

---


## Transcript

It's the first time since the 1979 Islamic revolution that a major western cosmetics brand is launched in Tehran with such fanfare. But the population of 77 million, almost half of whom are women ,. Iran is the second biggest cosmetic's market in the Middle East, behind Saudi Arabia, and the seventh biggest in the world. There's a lot of people that are coming and are buying high prices. And in another shops you have an upper denom or because of society they're buying. Less prices so, we want to cover all of the people. Makeup is a form of personal expression in Iran. Women here are required to cover their hair when in public, regardless of their religion, but wearing makeup doesn't violate the Islamic Republic's laws because the Koran doesn't prohibit perfume or cosmetics.

And which such a young population, cosmetics companies have a captive consumer base. Sixty five to seventy percent of the Iranian population is under thirty five. And the majority of young men and women live with their parents. They aren't married, so they don't have a lot of bills to pay and spend a lot on themselves. But products from officially sanctioned distributors. Are beyond the rich of many with western sanctions finding a severe economic crisis, 60 % of the market is supply by boot leger, government import regulations are difficult and costly. Products have to pass through several phases in order to obtain a quality guarantee label, and be approve for sale.

[ FOREIGN ] I don't spend a lot for make up. Our quality products, and it takes me months to finish them. I'd say I spend around 5 % of my income on cosmetics. Women aren't the only ones making a dent in the cosmetics market. Men now represent just over one quarter of consumers.

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