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# Apple CEO Time Cook Announces Apple Watch Updates

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<!-- video src="https://cdn.jwplayer.com/manifests/53IBN9dj.m3u8" -->
## Video: Apple CEO Time Cook Announces Apple Watch Updates

[Watch (HLS stream): Apple CEO Time Cook Announces Apple Watch Updates](https://cdn.jwplayer.com/manifests/53IBN9dj.m3u8) (1:17)

![Apple CEO Time Cook Announces Apple Watch Updates](https://cdn.jwplayer.com/v2/media/53IBN9dj/poster.jpg?width=720)

_Published 2016-03-21_


---

Jul 27, 2023 7:48 PM UTC

---

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---


## Transcript

Since we launched it less than a year ago, the Apple Watch has become the top selling smartwatch in the world. People also love changing the bands, and how it gives the watch an entirely new look. Today, we're introducing some brand new colors and a new band that's made from a whole different material. Our new woven nylon band. [ APPLAUSE ] Thank you. Our new woven nylon band features a unique four- layer construction. It comes in a variety of vibrant colors. We think it's gonna be incredibly popular. Also, there's new sport sport and leather bands in all new colors, and there's a stunning space black Milanese Loop.

It is absolutely beautiful. [ APPLAUSE ] We're really excited about this new Spring lineup. And we want even more people to be able to enjoy Apple Watch and what it can do for them. So beginning today, Apple Watch will start at just $ 299. [ APPLAUSE ]

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