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# The 5 Hottest Toys This Holiday Season

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<!-- video src="https://cdn.jwplayer.com/manifests/4Kilykk1.m3u8" -->
## Video: The 5 Hottest Toys This Holiday Season

[Watch (HLS stream): The 5 Hottest Toys This Holiday Season](https://cdn.jwplayer.com/manifests/4Kilykk1.m3u8) (1:53)

![The 5 Hottest Toys This Holiday Season](https://cdn.jwplayer.com/v2/media/4Kilykk1/poster.jpg?width=720)

_Published 2014-11-26. Fortune has the list of the Internet’s most searched Christmas toys. At the top of the list? Here's a hint: The hottest toy is frozen._


---

Jul 27, 2023 5:34 PM UTC

---

## More From This Series

[All Videos](https://time.com/video/)

[5 of the Hottest Holiday Toys This Year ](/video/ldS0p9gv/)

### 5 of the Hottest Holiday Toys This Year

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### Walmart List Most Popular Toys for Holiday Season

[Your Favorite Toys From The 90s Get An Upgrade This Holiday Season](/video/b7zHrOAK/)

### Your Favorite Toys From The 90s Get An Upgrade This Holiday Season

---


## Transcript

Deck the halls, roast the chestnuts, and stand in line. That's right, it is undeniably Christmastime for millions of parents who are preparing for war this holiday shopping season. And drop, into a caterpillar crawl, through the men's section. Right to the door buster. Aah! So if you have a special gift in mind that little Timmy or Susy just has to have, bad news. You're probably not alone. Fortune has compiled a list of the top five gifts you and everyone else have been scouring the internet for. [ MUSIC ] Well, no surprise here. The fifth highest grossing film in history, which was released more than a year ago, is taking its victory lap this holiday season.

According to Experian Marketing, the search term frozen dolls has gained 181 % in popularity on a week over week basis. Frozen has even topped the all- powerful Barbie doll with 20 % of parents planning to buy an Elsa or Anna rather than a Barbie and Ken. Next up, let your kids loose on a mini Segway because that's not dangerous. [ MUSIC ] Do it. The awesome new way to ride. The second most searched toy on the list is the $ 200 Dareway, a mini Segway designed for. For kids who are 89 pounds or less, and begging for a skinned knee. According to Fortune, the toy first hit shelves in the US two weeks ago.

And it's already sold out three different times across the country. Rounding out the list of most popular toy items this holiday season. The Skylanders video game series from Activision comes in at Number 3. Of course, there has to be a toy truck on the list, more specifically the Max Tow Truck at Number 4, which can apparently tow 200 pounds. And lastly, the XBox One, which has been searched more times than the PlayStation 4, but it's significantly behind its competitor in sales. So, merry shopping to all, and to all a good night.

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