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They are at time.com/newsletters and are separate from a paid subscription. ## Video: Let's Talk About iOS 7, OS X Mavericks and More [Watch (HLS stream): Let's Talk About iOS 7, OS X Mavericks and More](https://cdn.jwplayer.com/manifests/3YGidMLr.m3u8) (20:59)  _Published 2013-06-11. TIME Tech's Harry McCracken and Doug Aamoth talk about the software, products and services unveiled at Apple's Worldwide Developers Conference keynote on June 10, 2013._ --- Jul 27, 2023 3:36 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [What To Expect From Apple’s iOS Refresh](/video/0lnAm3h9/) ### What To Expect From Apple’s iOS Refresh [Watch: Apple's Hardware and Software ad](/video/DaYNBQkI/) ### Watch: Apple's Hardware and Software ad [Let's Talk About Facebook Phones](/video/QyfCMqJt/) ### Let's Talk About Facebook Phones --- ## Transcript I'm Doug, that's Harry. Harry, you were at the Moscone Center today at Apple Worldwide Developers Conference keynote, and we're gonna talk about iOS 7, and we're gonna talk a little bit about iCloud. We're gonna talk about some new Mac hardware, and then we're gonna talk a little about OS X Mavericks. But let's start with iOS 7. This is If there's, if there's definitive proof that Steve Jobs has left the building and taken Forstell with him, that the reign of skeuomorphic terror has ended with iOS 7, no? Yeah, I mean, it's pretty striking. Although, the interesting thing about live blogging event like this, which I did this morning. As you spend so much time looking at your laptop, you don't look up and you don't see stuff. So, I get them back to the office and watch the, the video on my laptop to really get a sense of what iOS7 is like because, so much of it is sort of about the basic look and feel and the basics of interacting with the operating system. And when they say that this is the, the biggest change to iOS since the original iPhone. I mean, if you are talking about the look and feel, I mean there is no question this is true. This really is the first time there has been a total makeover. Rumors, rumors leading up to the, the, this unveiling iOS 7 said that it would be flat. And that's cert, certainly flat, but it's also layered. So we have things like the control center that you can swipe up from the bottom. We have no more felt and wood, and letter grain. It's gone from a very homey feeling look to almost robotic in a sense. Different fonts that kinda stuff, but it still remains the same overall work flow in a sense, you have all the grade of icons and that kind of stuff, but it seems like. I don't know if you got this impression that it borrows a little bit of design from the. The fonts kind of remind me of a Windows phone type font with the, the thinner lines and some of the Android elements that have been pulled in with a multitasking and several that we've true multitasking for all apps now. So what, what were some of the what were some of the features that you found intriguing about iOS 7? Well, you are right, I didn't, mean, I didn't think that Microsoft got a head the parade with sort of flatness and simplicity. And Apple is moving in that direction, which isn't surprising given that Jonathan Ive is in charge, and basically his whole design sensibility is take out unnecessary detail, make things simple. In terms of functionality I mean I really like the new version of Safari which essentially a, a full screen view is the default view now. You tap at the top in order to get things like search and see your favorites. AirDrop, which has been around on the Mac for a while is now part of iOS, and that's pretty clearly Apple's response to the Samsung Galaxy's feature where they use NFC to let you bump together two Samsung phones to transfer stuff. Apple's version, you don't even have to do the bumping, but it's, it's the same basic idea of sharing stuff with people around you, nearby. Which I think is sort of is an acknowledgement that they had to start adding more features. But they didn't want to become overly complicated in the way that the Galaxy S4 is and, its not that theme over and over again in the presentation. They really came back over and over again to the notion of throwing away 100 features for every one they adapted. And I really think even more than that, they, that addressing Android in general. I think that was addressing the competition between the iPhone and, and the Galaxy phones which really is, is the big war between super powers that's going on these days in phones. Also announced was iTunes Radio, which probably had the most rumors leading up to the event, and surprisingly little amount of time spent on the actual product. But this is a very Pandora- like service that as a radio, web radio stations that you can build on your own. You can like a song. You can ban a song from ever being played again. The difference here is that little price button up in the upper right hand corner. You can buy the song directly through iTunes. Free but ad supported. Unless you are an iTunes Match subscriber for $ 25 a year in which case the ads are removed. But they didn't really get too deep into iTunes radio beyond that, did they? Well, it worked a lot like both Pandora and Slacker but with this beautiful new iOS 7 interface which, which brings up the, something I'm curious about. Which is, all of the default standard iOS applications are about to look a lot different and a lot cleaner. Though we have 900, 000 existing iOS applications, which all follow the same basic look and feel, which iOS has had since 2007. And I'm very curious how quickly how all the third party developers will, will go in this direction. Cuz it really seems like we'll have to do, some basic re- assessment of how their applications work. If they want to make them feel like iOS 7 applications, rather than old, leftover iOS 6 apps. Given the radical design change, do you think that Do you think that reg, regular people, mom and dad, people that aren't you know, following these keynotes word by word are gonna be resistant to this type of change? Or do you think that enough of the basic interface has been retained that it's not gonna spook too many people that have been using this? The same, basically the same interface since the first iPhone was introduced, now this radical overhaul of the look and feel? Do you think that's gonna spook people? I think it's hard to underestimate the degree to which a certain type of technology is or does not want to do change at all. So, I think there some people for whom it'll seem foreign. I think what a lot of folks for whom it looks rather strange now. We, we you know, you and I, and some of our other writers were talking about the fact that the colors look kinda peculiar right now, and the simplicit, simplicity is a bit jarring. My guess is for your, for your average IOS user, a lot of the stuff that will seem weird at first will kind of it, become second nature. And it does seem like they have not thrown out the basics of the home screen and the, the recognizable grid of applications and so forth. Okay, so that's iOS 7, that' gonna be available as a beta for iPhone 4 and up, iPad 2 and up, iPad mini, fifth generation iPod touch, in the coming weeks. And then the final version for regular consumers coming this Fall. You know, they didn't really show it on the iPad, and the iPad beta is not available right away. And as a, a person who spends more time with the iPad than any other single device. I'm curious whether, whether iPad beta will have any additional features, or some of the stuff which we saw on a small iPhone sized screen, it's not, instantly clear to me, how it will look on a larger screen. So, I feel like about half of the iOS 7 storage is yet to come when we see the iPad edition. Especially you as someone who uses his iPad as a primary computing device, this, the multitasking for every app has got to be, that's good news. It's potentially huge and, again I think a lot of that is dependent on how quickly third- party developers update their apps. One of the things that I am most likely to go back to are conventional laptop too. Are when I'm doing jobs such as live blogging. Right, really when I, do wanna jump between several internet connected applications at once. And if that works better on iOS, on, on an iPad for now on that's potentially a big, big deal. So computer makers might lose your business for good. Standard computer makers. I've been stuck at about 85 % iPad, 15 % laptop for a while. Okay, let's move on to so, iCloud iWork is gonna be web based coming to the public later this year. Any profound thoughts on that other than it looks like Apple software, but in the browser? Well, the, the demo looked awfully slick. Now, if you want to pick a topic for which most people are pretty cheerful to beat up Apple, it's that they don't understand web services and web- based software. And in fact it seems that they have sort of, still a little bit outside of the main stream given that you know, they have a web- based mail program and a web based calendar but they're not all that widely use. I think uh, except by kind of hard core Apple users. And I certainly don't think that there are all that many people using those on Windows machines. But, this new version of iWorks looks very slick. They download it on a Windows machine. If they really devote some attention to it, it could be an actual competitor to Google Docs and Microsoft's Web Apps. I am kind of curious whether they'll actually sorta stick with it though given that a few years ago at one of these keynotes. They downloaded something called iwork. com Which was kind of an earlier take on doing business productivity in the browser. And they offered that as a beta. And it actually never got out of beta rather than, than launching it. They killed it and told you to go back to the iWork apps which got kind of activated iClouds. So your files can stay online, but you're still using apps to do the actual work. Yeah. I'll be interested to see how much it costs too. What is the price? Right. I don't think we mentioned pricing and whether this is kind of a standalone service or whether or it's there for folks who have paid for the, the Mac, or the iOS versions of iWork. Okay, moving on, the Mac Pro. Arguably the most unique looking after IOS 7, this reminded me of the cube that had so many problems back in the he early 2000s. But this you know, I think they probably have the thermal issues worked out with this one. It looks nothing like any of the current net products certainly. It, it's kind of a step away from the clean aluminum look. I think if anybody who does remember the, the cube probably. It left to mind immediately when you saw this, because size wise it's, it's somewhat similar and it's also just sort of a complete departure. And it, certainly it's a complete departure from the, the Mac Pro. When, when you think about a Mac Pro today, what leaps to mind is that it is a really large tower computer with lots of bays and slots. And they're replacing that with a very small desktop computer, and the notion is that you will use external activity when you know to expand. Because that's gonna be the first map to support Thunderbolt 2, which is the technology which Intel came up with. Which is potentially a pretty serious way to deal with extremely high speed kind of activity, but do it externally rather than internally. Yeah, again, I will be anxious to know the price of that little number too, especially since you're gonna be adding stuff to it as you go along. The starting price will be important there, but probably not gonna be cheap. And moving on to more Intel news, the new Macbook Air leveraging the latest, Intel has well processors which boast better battery life. Apple iss promising all day battery life. The 11- inch model goes to nine hours, 13 inch model goes to 12 hours and the 13 inch model drops 100 bucks for a starting price of 1099. That 13- inch isn't looking too bad. obviously, battery life is a big deal, and I'll be curious to see the degree to which this battery life promises are kind of real world. traditionally, for some reason when you talk about battery life for tablets, vendors seem to quote lives which are quite accurate. And for me at least I never get anywhere near the, the battery life that anybody claims for laptops, whether it's Apple or somebody else. And so I am very cautious about expecting that I will get all day out of this, but I might get much better battery life than I do today, which is roughly half of, of what is claimed by a PC manufacturer. Laptop makers' defence, every time I see you, you're always playing Farmville. Well, that, that's true. That does tend to degrade the experience. Always have it open in a browser tab, and you're trying to hide it, and we're gonna have a little we're gonna have to have a little intervention. But let's save that for, we'll talk about that offline. Let's move on to OS X Mavericks. Not a cat name, first of all. No, and I'm still getting used to the fact that it sort of sounds sort of floral, Mavericks. And if you were to accidentally call it Maverick, a lot, until they get used to it. Lot of seems like incremental, smaller updates, but updates where current Mac OS X users will be like, oh, I like that. Finder tabs, tags the multiple displays thing seems like it would win over a lot of people who use multiple displays. And then you can use an Apple TV box to make your TV into a second or third display that looks pretty cool. And then some optimizations for battery life. That does not look enormous, although again, you know, the more you can do to improve battery life. You really do get a meaningful impact on peoples productivity if the battery life is better. I do think it was interesting that the last couple of versions of OS X, they made a big deal about how they were bringing features back from iOS into the Mac. And with Mavericks, they are doing that too but they didn't really address them that way. I think we are kinda getting to the point where you can start to assume that as Apple rolls out new features, they might show up on both operating systems at the same time. And they are planning to ship both of these operating systems in the Fall. So stuff like Tchain for iCloud which syncs your passwords and that kind of information across devices. Well, they both have produced systems at the same time, and they're bringing maps and iBooks to the Mac. But again, I think that they're sort of, they've moved past the point where that's a novelty. That a Mac is getting an iPhone or an iPad feature, and I think its just sort of assumed at this point. Yeah, lets say we get the apps with push down location synchronization. So Eddie, you can push down locations, you know and really get on your iPhone or iPad, can pop open in the corner of your It just seems like a lot, a lot of the integration of iOS and with OS X is kind of a move to say well, I already own an iPhone and I like it so maybe I'll try a MacBook for my next computer. Yeah, I think they're really giving you incentive to own as many Apple products as possible. And I am you know, curious whether at some point, Macs start to evolve more dramatically to reflec, reflect the post- PC era. Macs you know, have not changed all that much, the, the ones that were announced today except for the Mac Pro's industrial design. Our don't really feel like post- PC products. Now, we know from Windows 8 and some of the challenges Microsoft and PC companies are having that you change aggressively, that's really challenging too. And it might be the smartest thing to evolve at a slower pace. But you do wonder if at some point we see something that runs OS X that does feel sort of like a like forward and what they've been doing so far. We, we didn't see that at WWDC. I'm still holding out and I'll continue to hold out on this forever, a hot tep laptop tablet hybrid from Apple, when the screen pops off. It's an iPad or an IOS. Pop it back on and it's full computer computer running OS X, that's gotta be coming at some point, why not? Would you really use that? That would be perfect for you. Yeah, I mean I, I do feel that it's more likely to see iOS start to crouch on the Mac and vice versa. You know, they're still pretty steadfast that the Mac should not have a touch screen. But they're fine with the idea of an iOS device having a physical keyboard. They, they sell the Logitech keyboards in the store. And certainly if they did come out with a really thin, really light iOS device that could work in both tablet mode and keyboard mode. I, I would be there on, day one. Okay baby steps. It will happen soon. Okay, Harry I'll give you the last word. You have 10 minutes. Don't you have to use all of it. Well, one other thing which didn't get a lot of time that is potentially pretty major is the car stuff. I think up until the last moment some people were still curious whether WWDC would have news on TV or a SmartWatch or some new platform for iOS. And it turns out the car is the new platform although what they're doing at least for now is kinda straightforward, basically you'll be able to, if you get that, a new car it has one of these nice color screens. It'll be able to talk to your iPhone and you'll get basically apps formatted for a car screen and you'll be able to use Siri. So you'll be able to use your iPhone and in what they called I think iOS free mode. Basically, you've been, you're gonna can interact with it all through Siri. So in a way this was a good day for iOS to in terms of landing on a new platform, and they had a long list of car companies that planned to support this next year. And if they wanna make a stepping stone to more car stuff I think they could. Yeah, it's kind of a nice test bet for a strip down version of iOS that runs on something else other than an iPhone or an iPad. And this could very well lead to a similar version that maybe runs on a watch someday. Right. they're, I mean they're, they're thinking about what the iOS interface looks some, like on a new type of device, which I think is major. But they did not talk a lot technically about how this works. It's like I don't think this means your car is running iOS 7, I think, I think it's more like your car just has an ability to talk to an iPhone and pop up a screen which is driven by the iPhone. And actually there are already a number of, of car entertainment systems that do something vaguely similar I, I think Pioneer is one of the companies that does this. But now it's an official iOS feature. Yeah, cool. Alright, did we get it? We got it all? I think we covered most of the news, I'm not, I'm. You know, in recent months with, with Apple, it's kind of been popular to dogpile on Apple and, and say they're out of it, and they need to update and they're no longer cool, and the Galaxy is the cool phone. I'm never quite clear whether the people who say that are people who actually want to love Apple. Or they're people who are looking for reasons to carpet Apple or maybe whether some of them fall into both piles. But, but I am very curious how true the world in general will react to these changes. And whether people start to see Apple as back on track, or they say, it's finally taking all these features of Android. Is that forever? and, of course, a lot of this, people are not really gonna able to judge until this fall given that it's only developers who are getting the new stuff right now. And presumably some time in the fall, people with existing Apple devices will finally get the, the iOS 7 update and there will be new Apple devices, probably an iPhone and an iPad this fall, so. It's a little premature to come to any firm conclusions on this stuff. Before we're gonna be able to kind of mold over in their minds for awhile before they have the chance to use it for themselves in most cases. Absolutely. So, we get, we'll get some little rumblings from developers and other geek types between now and the fall. And then the flood gates open when the general public gets their hands on the new [ CROSSTALK ]. The developers are supposed to not be talking about that stuff publicly. And now you are seeing people tweeting about iOS 7. However they got their hands on it. So, I think, I think we walk out of Pen Young's Mark Plickaye. Even though the folks who do that are violating Apples and the A that you sign in order to become a developer. Yeah, well. Can't fight city hall. People, people are gonna chat. So we'll, we'll have more, we'll have more analysis on on, on Time, time. com's text section and elsewhere. So he's Harry, I'm Doug. Harry, thanks for your Thanks for all your hard work today. 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