--- title: How The Google Search Deal Could Be A Boon For Twitter | TIME description: Google and Twitter have reportedly come to an agreement that gives the search company access to Twitter’s massive data stream. canonical: https://time.com/video/39BWAVqO/ og:title: How The Google Search Deal Could Be A Boon For Twitter og:description: Google and Twitter have reportedly come to an agreement that gives the search company access to Twitter’s massive data stream. og:url: https://time.com/video/39BWAVqO/ og:image: https://cdn.jwplayer.com/v2/media/39BWAVqO/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: How The Google Search Deal Could Be A Boon For Twitter twitter:description: Google and Twitter have reportedly come to an agreement that gives the search company access to Twitter’s massive data stream. twitter:image: https://cdn.jwplayer.com/v2/media/39BWAVqO/poster.jpg?width=720 --- # How The Google Search Deal Could Be A Boon For Twitter > Sponsored content. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: How The Google Search Deal Could Be A Boon For Twitter [Watch (HLS stream): How The Google Search Deal Could Be A Boon For Twitter](https://cdn.jwplayer.com/manifests/39BWAVqO.m3u8) (1:14)  _Published 2015-02-05. Google and Twitter have reportedly come to an agreement that gives the search company access to Twitter’s massive data stream._ --- Jul 27, 2023 5:52 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [Why Twitter’s Stock Price Just Took a Dive](/video/ZXPicIsD/) ### Why Twitter’s Stock Price Just Took a Dive [Lamar Odom, 'Jurassic Park,' Paris: What Was 2015's Top Google Search?](/video/fphHlQUd/) ### Lamar Odom, 'Jurassic Park,' Paris: What Was 2015's Top Google Search? [Google And Twitter Team Up For Faster News Articles](/video/sb3H5PEa/) ### Google And Twitter Team Up For Faster News Articles --- ## Transcript Those tweets of yours are going to be getting a little more attention from Google search engine. Google and Twitter have reportedly come to an agreement that gives the search company immediate access to the 500 million tweets sent out on Twitter each day. This huge. Stream of data is commonly called Twitter's firehose. With nearly 21 million tweets sent per hour, you can probably guess why. Bloomberg first broke the news. The outlet cites sources familiar with the matter, who say the deal is strictly a data- licensing agreement, meaning no advertising dollars will exchange hands. This is actually the second time Google has had access to the raw data pouring out of Twitter's server. From 2009 to 2011, Google had access to the firehose. But that deal expired and the two companies were unable to come to a new agreement until now. So, what's changed? Well, multiple outlets suggest that the decision was triggered by Twitter's recent push to onboard more users, as well as its interest in growing revenue. By appearing in Google's search results, Twitter has a chance to reach millions of people who aren't using its' service. And since more users means more eyes on advertisements and other promoted content, it's clear how this deal could help raise Twitter's bottom line. 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