--- title: Evidence Piles Up For Apple's Streaming TV Service | TIME description: Content deals and mutterings from industry executives make it look more and more like Apple’s ready to enter the streaming television market. canonical: https://time.com/video/1eInLOfP/ og:title: Evidence Piles Up For Apple's Streaming TV Service og:description: Content deals and mutterings from industry executives make it look more and more like Apple’s ready to enter the streaming television market. og:url: https://time.com/video/1eInLOfP/ og:image: https://cdn.jwplayer.com/v2/media/1eInLOfP/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: Evidence Piles Up For Apple's Streaming TV Service twitter:description: Content deals and mutterings from industry executives make it look more and more like Apple’s ready to enter the streaming television market. twitter:image: https://cdn.jwplayer.com/v2/media/1eInLOfP/poster.jpg?width=720 --- # Evidence Piles Up For Apple's Streaming TV Service > Sponsored content. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: Evidence Piles Up For Apple's Streaming TV Service [Watch (HLS stream): Evidence Piles Up For Apple's Streaming TV Service](https://cdn.jwplayer.com/manifests/1eInLOfP.m3u8) (1:38)  _Published 2015-05-01. Content deals and mutterings from industry executives make it look more and more like Apple’s ready to enter the streaming television market._ --- Jul 27, 2023 6:12 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [Watch: Apple's Hardware and Software ad](/video/DaYNBQkI/) ### Watch: Apple's Hardware and Software ad [How Apple’s Watch Stacks Up](/video/XVOGHdfS/) ### How Apple’s Watch Stacks Up [Apple's Unveil in Two Minutes](/video/AmNcVFHl/) ### Apple's Unveil in Two Minutes --- ## Transcript In recent months, the question has become not so much if Apple will launch streaming TV but when it will happen. Th evidence is piling up. See Apple's deal with HBO for the semi Exclusive HBO now streaming service. In a Wednesday earnings call, the CEO of HBO's parent Time Warner said that he was pretty confident Apple's about to roll out its own branded service. And on its last earnings call, Apple CEO Tim Cook said, I think we're in the early stages of some major, major changes in media. I think Apple can be a part of that, of course that the same non- answer he provided for years. Any time he press one Apple planed for television. And so this is in area, Of intent interests for us. But that hasn't stopped a string of reports this year that Apple would be offering an on demand style TV package with a cut down package of television channels over the internet. Just to further cloud the issue, it's not clear exactly where Apple TV fits into any Apple television service. Gotta Be Mobile points out it's been some time since the set top hardware got refreshed. Where Apple's phones and computers typically get upgrades on an annual basis, the last time Apple TV got any attention was in January of 2013. And that market is more competitive than it was back then. New rivals such as Google's Chromecast and Amazon's Fire TV do many of the same things Apple TV does. Exclusive streaming content could certainly give Apple's box a unique selling point beyond competing on price. Whatever Apple's planning, it's thought it will show up at June's worldwide developers conference in San Francisco. ```json {"@context":"https://schema.org","@type":"VideoObject","name":"Evidence Piles Up For Apple's Streaming TV Service","description":"Content deals and mutterings from industry executives make it look more and more like Apple’s ready to enter the streaming television market.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/1eInLOfP/poster.jpg?width=720","uploadDate":"2015-05-01T16:56:15.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/1eInLOfP.m3u8","embedUrl":"https://time.com/video/1eInLOfP/","duration":"PT1M38S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/video/1eInLOfP/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}} ```