marketing

Watchdog Group: 'No Man's Sky' Wasn't Misleading

Some say the game didn't live up to expectations

By Matt Peckham November 30, 2016

Adobe Launches Clothing Line of Terrible Stock Photo Shirts

Don't take this one too seriously

By Raisa Bruner September 14, 2016

How Teens Actually Feel About Social Media Ads

It turns out they don't hate all of them

By Emma Ockerman August 3, 2016

How to Sell a Product Called Democracy

We need to rethink our system

July 11, 2016

Are Disney Princesses Hurting Your Daughter's Self-Esteem?

Snow White, Cinderella and the rest of the Princess gang have some explaining to do. A new study from Brigham Young University found that engaging with Disney princess culture could make young children more susceptible...

By Kirsten Salyer June 22, 2016

President Obama's Next Job? Brand Ambassador!

His recent sketch set the stage

By Kirsten Salyer May 2, 2016

Facebook Ads Are About to Look Much Different

A big new format is coming to the social network

By Victor Luckerson February 26, 2016

The Best and Worst Ads of Super Bowl 50

Grading the clever, the dull, and the simply weird

By Daniel D'Addario February 7, 2016

Watch This Amazingly Powerful Student-Made Ad for Johnnie Walker

Get your tissues ready

By Megan McCluskey December 15, 2015

25 Popular Business Books Summarized In One Sentence Each

Rounding up the essentials for success

By Drake Baer, Mike Nudelman / Business Insider October 16, 2015

5 Psychological Tactics Donald Trump Has Mastered for His Campaign

First, know your audience

By Sam McRoberts / Entrepreneur October 15, 2015

How Steve Jobs Got His Employees to Believe in Apple

And why it's important to be transparent with your team

By Jonathan Brill / Quora October 14, 2015

How Power Affects Our Faith in Others

Research shows that low-power players place greater trust in others than high-power counterparts

October 6, 2015

'One Tough Mother' Is Back for Columbia Sportswear Ads

"It was time for us to insert some sexiness back into our advertising"

By Tanya Basu October 6, 2015

Why the Ad-Blocking War Could Hurt All of Us

As ad blockers proliferate, websites are retaliating, and that’s bad news for consumers as well as the Internet

By S. Kumar September 17, 2015

Kids See More Candy Ads on TV Now Than in the Past

Despite pledges from companies to self-regulate, kids are seeing more ads for candy than in the past

By Alexandra Sifferlin September 10, 2015

5 Marketing Lessons From Donald Trump's Presidential Campaign

What you see is what you get

By Gregg Schwartz / Entrepreneur August 27, 2015

5 Reasons Donald Trump's Brand Is So Wildly Powerful

Branding experts try to explain why people love Donald Trump

By Victor Luckerson August 10, 2015

The Truth About Freezing Your Eggs

More women are counting on egg freezing to prolong their fertility. But is science really on their side?

By Charlotte Alter July 16, 2015

Here's How Twitter Plans to Capture Video Ad Dollars

Feature comes days after Facebook ramped up its own video offerings

By Benjamin Snyder/Fortune July 8, 2015

How Facebook is Trying To Make Better Mobile Ads

Watch your back, TV

By Robert Hackett / Fortune June 22, 2015

These Sausage Commercials Will Haunt Your Dreams

These spots are the latest entry in the terrify-the-consumer category

By Dan Mitchell June 8, 2015

This Is Where People Are Happiest With the Way They Look

Mexicans, you're beautiful and you know it

By Helen Regan June 4, 2015

These Resurrected Fast Food Mascots Have 1 Thing in Common

It's not just that they're back from the beyond

By Dan Mitchell June 3, 2015

These Jobs Are Most Likely To Be Taken by a Computer

Great news, dentists!

By Benjamin Snyder / Fortune May 29, 2015

Big Tobacco Sues British Government Over Effort to Strip Logos From Cigarette Packaging

New laws would strip logos from cigarette packages

By Victor Luckerson May 22, 2015

Somehow This Olive Garden Commercial Is Pretty Touching

It's surprisingly tasteful

By Benjamin Snyder May 22, 2015

Why Ronald McDonald Will Never, Ever Get Fired

McDonald's clown mascot has a job for eternity

By Scott Olster May 21, 2015

This Beer Ad Only Works When Women Pass By

It uses state-of-the-art "gender detection" software

By Benjamin Snyder / Fortune May 21, 2015

Apple Is About to Change Something Very Basic About its Devices

The writing's on the wall

By Benjamin Snyder / Fortune May 20, 2015

Why Millennials Are Giving Their Kids Weird Names

And because Millennials love small brands

By Belinda Luscombe May 11, 2015

Why McDonalds' Hamburglar Makes No Sense

The numbers here don't add up

By Alex Fitzpatrick May 7, 2015

Cadbury Just Won the Chocolate War

This is chocolate shock and awe

By Kevin McSpadden April 24, 2015

Australian Supermarket Chain Upsets Veterans

Maybe leave death and suffering out of future marketing plans

By Kevin McSpadden April 15, 2015

11 Twitter Mistakes to Avoid at All Costs

Question: What is one mistake small businesses and startups make on Twitter constantly that I should avoid? Starting a Tweet With an '@' Sign "Twitter is best when it's a conversation. Too often, startups will...

By BusinessCollective April 8, 2015

Pillsbury Doughboy Inventor Rudolph R. Perz Dies

The "Poppin' Fresh" creator imagined a doughboy popping out of a Pillsbury dough can

By Sabrina Toppa April 2, 2015

April Fool? No, the Amazon Dash Button Is Real

No, the Dash Button is not an April Fool

By Helen Regan April 1, 2015

Toys 'R' Us Wants to Make Its Stores More Fun

Makes sense

By Kevin McSpadden March 25, 2015

Next Time You Swipe Right, It Could Be a Marketing Stunt

Tinder users at SXSW duped by marketing stunt for movie

By Charlotte Alter March 16, 2015

Watch Boss Women Prove 'Like a Girl' Is the Best Compliment

When someone says you're doing something like a girl, it means you're doing great

By Charlotte Alter March 3, 2015

How Madison Avenue Would Sell Vaccines to Parents

We asked marketing execs how they would sell vaccines—and they dreamed up apps and celebrity cagefights

By Alexandra Sifferlin February 6, 2015

9 Tips to Make Money on Facebook

These marketers have increased their clients' profits by as much as 800 percent

By Marla Tabaka / Inc. February 5, 2015

Soon You'll See Twitter Ads in Places Other Than Twitter

Twitter is bringing its ads to other platforms

By Dan Kedmey February 3, 2015

Watch the Best and Worst Ads of Super Bowl XLIX

TIME grades all the ads of Super Bowl XLIX

By James Poniewozik February 1, 2015

The Evolution of Super Bowl Ads—And How Business Conquered the Game

Advertisers are not just buying time between the plays, but also influence over the entire event

By Dan Kedmey January 30, 2015

The Hidden Forces Behind the Rise and Fall of Colorful Kitchens in Postwar America

The Boss: How Alicia Hatch Juggles Being a CMO and a Mom to Four Young Boys

The U.S. Used to Be A Good Wingman in the Middle East

Why Wine Tastes Better When It Costs More