Business of Sports

In strong-growth markets like Charlotte, landlords are adopting dynamic pricing strategies similar to the airlines and Amazon.com—meaning the asking rent price for apartments can change by hundreds of dollars in the blink of an eye....

Nike, the official brand for NFL team uniforms, is increasing the prices for its higher-end jerseys. Fans will have to hand over $150 for a "Limited" jersey and $295 for an “Elite” jersey. Nike had no comment as to why prices went up

Lately, many sports fans who have tried to watch the Winter Olympics, or NCAA Final Four basketball, or the Atlanta Braves, or the Los Angeles Dodgers have been frustrated for a very basic reason. They...

Are you tempted to taste Hell? In the mood for a Hooker? Or perhaps it’s time to try Zevia? The latter may sound like a mood-enhancing drug, but it’s not. Neither are the others—not exactly,...

College students can buy tickets for this weekend's NCAA March Madness Final Four in Arlington, Texas, for just $40 apiece, a tiny fraction of the average seat price. Will students turn around and flip their...

(Says one NBA franchise owner)