augmented reality

See TIME's 'Optimist' Issue in Augmented Reality

With special features created with Bill Gates and Bono

By TIME Staff January 4, 2018

A Secretive 'Mixed Reality' Startup Finally Revealed What It's Been Working On

The Magic Leap One headset projects digital images onto your real-world surroundings

By Lisa Eadicicco December 20, 2017

How to Stop the Next Epidemic

These are today's best ideas

By The Aspen Institute October 30, 2017

This Is Augmented and Mixed Reality's Essential Missing Ingredient

It has to be effortless and omnipresent

By Tim Bajarin October 23, 2017

These 5 iPhone Apps Prove Augmented Reality Isn't Just Hype

They illustrate where the technology's headed

By Lisa Eadicicco October 10, 2017

The iOS 11 Features We're Most Excited About

These features could change the way you use your iPhone or iPad

By Lisa Eadicicco September 6, 2017

Apple's Plan to Change How You Experience the World

Apple is bringing augmented reality to the iPhone

By Lisa Eadicicco August 29, 2017

We Tried Microsoft's Ambitious First Step Into Virtual Reality

The company hopes to solve some of the problems plaguing the industry

By Lisa Eadicicco August 28, 2017

These iPhone 8 Features Could Transform Your Smartphone

Apple's next iPhone could finally make these technologies mainstream

By Tim Bajarin August 21, 2017

No Man's Sky Is Becoming Delightfully Mysterious

The game's third update arrives this week

By Matt Peckham August 9, 2017

A Smart Headset War Could Revolutionize the Workplace

The next big augmented reality battle is in the workplace

By Lisa Eadicicco July 24, 2017

Legendary Pokémon Finally Coming To Pokémon Go

Find out when the first one could appear

By Matt Peckham July 20, 2017

Why Pokemon Go Matters One Year Later

Reflecting on its importance to augmented reality

By Matt Peckham July 6, 2017

Why The iPhone Upended The Tech Industry

It established the grammar for the modern smartphone

By Lisa Eadicicco June 29, 2017

Super Mario In AR Looks Dangerous And Delightful

It's equal parts absurd and amazing

By Matt Peckham June 23, 2017

Augmented Reality is Tech's Next Big Battleground

The iPhone company is getting serious about augmented reality

By Lisa Eadicicco June 6, 2017

The 6 Biggest Things Apple Announced at WWDC

Including an Amazon Echo rival and big iPhone updates

By Lisa Eadicicco June 5, 2017

The 5 Most Important Things Microsoft Just Announced

Big changes are coming to Windows, virtual reality news, and more

By Lisa Eadicicco May 11, 2017

Microsoft's Windows Chief on Mixed Reality, Surface, and More

He sat down to talk about the future with TIME

By Lisa Eadicicco May 9, 2017

Facebook's Wild Vision for the Future Includes Typing With Your Brain

And that's not even the weirdest thing it's doing

By Lisa Eadicicco April 19, 2017

The 4 Most Important Things Facebook Just Announced

The social network just unveiled its vision of the future

By Lisa Eadicicco April 18, 2017

How Apple Could Bring Augmented Reality to iPhone

It involves new camera features

By Lisa Eadicicco March 20, 2017

Tim Cook Hints That Apple is Experimenting With Augmented Reality

It's a "core technology," says Apple's CEO

By Lisa Eadicicco August 15, 2016

Now Anyone Can Buy Microsoft's Futuristic Holographic Headset

But it's still geared towards developers

By Lisa Eadicicco August 3, 2016

The Pokémon Fad Shows the Unnerving Future of Augmenting Reality

'Pokemon Go' is more than a hit video game, it's a glimpse into a future we don't fully understand

By Matt Vella July 13, 2016

Meet the Mastermind Behind Pokémon Go

"It's been this adrenaline fueled thing for the past week"

By Matt Peckham July 13, 2016

'Pokémon Go’ Is an Ingenious Idea With Too Many Rough Edges

An innovative formula can't save the new Pokémon craze from inherently shallow gameplay

By Matt Peckham July 12, 2016

This Is How Insanely Big 'Pokémon Go' Is Already

In Pokémon, augmented reality may have found its ideal partner

By Matt Peckham July 11, 2016

These Are the Crazy-Looking Games for Microsoft HoloLens

The Conker tribute is bizarre

By Matt Peckham February 29, 2016

What Impressed Me the Most About Microsoft’s HoloLens

Holograms can be heard, not just seen

By Lisa Eadicicco January 22, 2016

Another Clue Apple Might be Looking Into Virtual Reality

Apple's latest hire hints that it's exploring VR technology

By Lisa Eadicicco January 22, 2016

Check Out This Crazy New Way to Play Halo 5

Heads up, Master Chief

By Matt Peckham December 2, 2015

Amazon Has an Idea That Could Virtually Transform Your Living Room Into a Different Place

It's another step closer to Star Trek's Holodeck

By Lisa Eadicicco December 2, 2015

Microsoft Just Showed Off the Insanely Weird Future of Computing

The HoloLens can pin Windows directly to your living room wall

By Dan Kedmey April 29, 2015

Medicine's Augmented-Reality Future Is Just Around the Corner

How this new technology will change how your doctor treats you

By Daily Dot January 23, 2015

Hands-on With Microsoft's New Holographic Headset

The coolest new product to come out of Microsoft in decades, the HoloLens, can overlay 3-D images on real-world surroundings, mixing of fantasy and reality

By Dan Kedmey January 22, 2015

Watch Smart Toys Unveiled at Asia's Largest Toy Fair

Marvel at the next generation of smart toys

By Helen Regan / Hong Kong January 19, 2015

Let's Not Be So Cynical About the Amazon Fire Phone's Coolest Feature

The Firefly button isn't just about getting you to buy more things, even if Amazon would like it if you did.

By Jared Newman June 18, 2014

augmented reality

How Augmented Reality Shopping Could Go Mainstream

How Digital Twins Are Transforming the World

Introducing TIME Immersive, a New Way to Experience TIME's Journalism

Why Google Maps Could Be Google's Secret Weapon in Augmented Reality