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augmented reality
How Augmented Reality Shopping Could Go Mainstream
By Megan McCluskey
How Digital Twins Are Transforming the World
By Andrew R. Chow
Introducing TIME Immersive, a New Way to Experience TIME's Journalism
Why Google Maps Could Be Google's Secret Weapon in Augmented Reality
By Lisa Eadicicco
More in
augmented reality
See TIME's 'Optimist' Issue in Augmented Reality
With special features created with Bill Gates and Bono
By TIME Staff
January 4, 2018
A Secretive 'Mixed Reality' Startup Finally Revealed What It's Been Working On
The Magic Leap One headset projects digital images onto your real-world surroundings
By Lisa Eadicicco
December 20, 2017
How to Stop the Next Epidemic
These are today's best ideas
By The Aspen Institute
October 30, 2017
This Is Augmented and Mixed Reality's Essential Missing Ingredient
It has to be effortless and omnipresent
By Tim Bajarin
October 23, 2017
These 5 iPhone Apps Prove Augmented Reality Isn't Just Hype
They illustrate where the technology's headed
By Lisa Eadicicco
October 10, 2017
The iOS 11 Features We're Most Excited About
These features could change the way you use your iPhone or iPad
By Lisa Eadicicco
September 6, 2017
Apple's Plan to Change How You Experience the World
Apple is bringing augmented reality to the iPhone
By Lisa Eadicicco
August 29, 2017
We Tried Microsoft's Ambitious First Step Into Virtual Reality
The company hopes to solve some of the problems plaguing the industry
By Lisa Eadicicco
August 28, 2017
These iPhone 8 Features Could Transform Your Smartphone
Apple's next iPhone could finally make these technologies mainstream
By Tim Bajarin
August 21, 2017
No Man's Sky Is Becoming Delightfully Mysterious
The game's third update arrives this week
By Matt Peckham
August 9, 2017
A Smart Headset War Could Revolutionize the Workplace
The next big augmented reality battle is in the workplace
By Lisa Eadicicco
July 24, 2017
Legendary Pokémon Finally Coming To Pokémon Go
Find out when the first one could appear
By Matt Peckham
July 20, 2017
Why Pokemon Go Matters One Year Later
Reflecting on its importance to augmented reality
By Matt Peckham
July 6, 2017
Why The iPhone Upended The Tech Industry
It established the grammar for the modern smartphone
By Lisa Eadicicco
June 29, 2017
Super Mario In AR Looks Dangerous And Delightful
It's equal parts absurd and amazing
By Matt Peckham
June 23, 2017
Augmented Reality is Tech's Next Big Battleground
The iPhone company is getting serious about augmented reality
By Lisa Eadicicco
June 6, 2017
The 6 Biggest Things Apple Announced at WWDC
Including an Amazon Echo rival and big iPhone updates
By Lisa Eadicicco
June 5, 2017
The 5 Most Important Things Microsoft Just Announced
Big changes are coming to Windows, virtual reality news, and more
By Lisa Eadicicco
May 11, 2017
Microsoft's Windows Chief on Mixed Reality, Surface, and More
He sat down to talk about the future with TIME
By Lisa Eadicicco
May 9, 2017
Facebook's Wild Vision for the Future Includes Typing With Your Brain
And that's not even the weirdest thing it's doing
By Lisa Eadicicco
April 19, 2017
The 4 Most Important Things Facebook Just Announced
The social network just unveiled its vision of the future
By Lisa Eadicicco
April 18, 2017
How Apple Could Bring Augmented Reality to iPhone
It involves new camera features
By Lisa Eadicicco
March 20, 2017
Tim Cook Hints That Apple is Experimenting With Augmented Reality
It's a "core technology," says Apple's CEO
By Lisa Eadicicco
August 15, 2016
Now Anyone Can Buy Microsoft's Futuristic Holographic Headset
But it's still geared towards developers
By Lisa Eadicicco
August 3, 2016
The Pokémon Fad Shows the Unnerving Future of Augmenting Reality
'Pokemon Go' is more than a hit video game, it's a glimpse into a future we don't fully understand
By Matt Vella
July 13, 2016
Meet the Mastermind Behind Pokémon Go
"It's been this adrenaline fueled thing for the past week"
By Matt Peckham
July 13, 2016
'Pokémon Go’ Is an Ingenious Idea With Too Many Rough Edges
An innovative formula can't save the new Pokémon craze from inherently shallow gameplay
By Matt Peckham
July 12, 2016
This Is How Insanely Big 'Pokémon Go' Is Already
In Pokémon, augmented reality may have found its ideal partner
By Matt Peckham
July 11, 2016
These Are the Crazy-Looking Games for Microsoft HoloLens
The
Conker
tribute is bizarre
By Matt Peckham
February 29, 2016
What Impressed Me the Most About Microsoft’s HoloLens
Holograms can be heard, not just seen
By Lisa Eadicicco
January 22, 2016
Another Clue Apple Might be Looking Into Virtual Reality
Apple's latest hire hints that it's exploring VR technology
By Lisa Eadicicco
January 22, 2016
Check Out This Crazy New Way to Play
Halo 5
Heads up, Master Chief
By Matt Peckham
December 2, 2015
Amazon Has an Idea That Could Virtually Transform Your Living Room Into a Different Place
It's another step closer to
Star Trek's
Holodeck
By Lisa Eadicicco
December 2, 2015
Microsoft Just Showed Off the Insanely Weird Future of Computing
The HoloLens can pin Windows directly to your living room wall
By Dan Kedmey
April 29, 2015
Medicine's Augmented-Reality Future Is Just Around the Corner
How this new technology will change how your doctor treats you
By Daily Dot
January 23, 2015
Hands-on With Microsoft's New Holographic Headset
The coolest new product to come out of Microsoft in decades, the HoloLens, can overlay 3-D images on real-world surroundings, mixing of fantasy and reality
By Dan Kedmey
January 22, 2015
Watch Smart Toys Unveiled at Asia's Largest Toy Fair
Marvel at the next generation of smart toys
By Helen Regan / Hong Kong
January 19, 2015
Let's Not Be So Cynical About the Amazon Fire Phone's Coolest Feature
The Firefly button isn't just about getting you to buy more things, even if Amazon would like it if you did.
By Jared Newman
June 18, 2014
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