Apple | Time

Apple’s New iPhone SE Offers Most of the Features at a Fraction of the Price

Apple is seeking to boost sales while consumers wait for the launch of new ...

Apple is seeking to boost sales while consumers wait for the launch of new high-end models with 5G later this year

President Donald Trump and Apple CEO Tim Cook speak to the press during a tour of the Flextronics computer manufacturing facility where Apple's Mac Pros are assembled in Austin, on Nov. 20, 2019.

Apple Is Once Again Under Pressure to Help the FBI Unlock a Shooter's iPhone. Here's What to Know

Apple says it's helping, but the feds say it isn't doing enough

Apple says it's helping, but the feds say it isn't doing enough

A man walks past an Apple shop at a shopping mall in Beijing on May 8, 2018.

'Fully Loaded,' Apple’s New Desktop Mac Pro Costs Over $52,000 — and Don't Forget the $400 Wheels

To increase the computer’s RAM memory from 32 gigabytes to 1.5 terabytes is...

To increase the computer’s RAM memory from 32 gigabytes to 1.5 terabytes is $25,000 extra

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Apple Announced Its Picks for Best Apps of 2019

Apple’s picks for best apps and games of 2019 — at least on Apple devices

Apple’s picks for best apps and games of 2019 — at least on Apple devices

Former Apple CEO Tim Cook introduces Apple Card during a launch event at Apple headquarters on March 25, 2019, in Cupertino, California.

A Viral Tweet Accused Apple's New Credit Card of Being 'Sexist.' Now New York State Regulators Are Investigating

Goldman Sachs, who issues the credit card, has denied wrongdoing

Goldman Sachs, who issues the credit card, has denied wrongdoing

Apple’s Noise-Canceling AirPods Pro Are Quietly Excellent

They're expensive but worth the price of admission

They're expensive but worth the price of admission

Apple Debuts New AirPods With Noise-Cancellation

Apple Debuts AirPods Pro, With 'New Design' and Noise Canceling Capabilities

The new model will begin shipping Oct. 30

The new model will begin shipping Oct. 30