--- title: Who Will Headline the 2027 Super Bowl Halftime Show: Odds and Announcement Dates description: Who will headline the 2027 Super Bowl halftime show? The latest odds point to Jay-Z, Miley Cyrus, Taylor Swift, and a few surprising contenders. canonical: https://time.com/partner-content/prediction-markets/the-nfl-s-biggest-roster-decision-has-nothing-to-do-with-football/ author: Annie Nader article:opinion: false article:content_tier: free article:published_time: 2026-08-11T23:47:30.059Z article:modified_time: 2026-08-11T23:47:18.216Z article:section: Prediction Markets og:title: Who Will Headline the 2027 Super Bowl Halftime Show: Odds and Announcement Dates og:description: Who will headline the 2027 Super Bowl halftime show? The latest odds point to Jay-Z, Miley Cyrus, Taylor Swift, and a few surprising contenders. og:url: https://time.com/partner-content/prediction-markets/the-nfl-s-biggest-roster-decision-has-nothing-to-do-with-football/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5fac07860d22c673/6a7aa05ed6cd0e585b859a1b/GettyImages-2260605484.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 og:image:width: 1024 og:image:height: 576 og:image:alt: GettyImages-2260605484.jpg og:type: article twitter:card: summary_large_image twitter:title: Who Will Headline the 2027 Super Bowl Halftime Show: Odds and Announcement Dates twitter:description: Who will headline the 2027 Super Bowl halftime show? The latest odds point to Jay-Z, Miley Cyrus, Taylor Swift, and a few surprising contenders. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5fac07860d22c673/6a7aa05ed6cd0e585b859a1b/GettyImages-2260605484.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 --- The information presented here is created independently from the TIME editorial staff.  * [Prediction Market](/partner-content/prediction-markets/) # The NFL's Biggest Roster Decision Has Nothing to Do With Football > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Subscription: Reference Facts and FAQ ### Definition TIME is a general-interest news organization founded in 1923, reporting on the people, ideas and issues shaping the world. A TIME subscription provides full access to that journalism in print and digital, from $20 a year, and can be cancelled at any time. 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They are at time.com/newsletters and are separate from a paid subscription. by [Annie Nader](https://time.com/author/annie-nader/) Prediction Markets Analyst Aug 11, 2026 11:47 PM UTC  Bad Bunny performs onstage during the Apple Music Super Bowl LX Halftime Show at Levi's Stadium in Santa Clara, California on February 8, 2026. Bad Bunny performs onstage during the Apple Music Super Bowl LX Halftime Show at Levi's Stadium in Santa Clara, California on February 8, 2026.Neilson Barnard—Getty Images by [Annie Nader](https://time.com/author/annie-nader/) Prediction Markets Analyst Aug 11, 2026 11:47 PM UTC Preseason football has arrived and fans are already dissecting depth charts and obsessing over fantasy sleepers. But for the [25%](https://www.shu.edu/business/news/number-planning-to-watch-super-bowl-up-taylor-swift.html) of people who treat the Super Bowl as a pop concert with a tedious opening act, only one roster decision matters: who will headline the halftime show? Some viewers really do skip the opening act. According to a [YouGov poll](https://yougov.com/en-us/articles/54125-twice-as-many-americans-tuned-in-bad-bunny-super-bowl-halftime-show-as-watched-kid-rock-february-13-16-2026-economist-yougov-poll), 18% of Americans who said they did not watch the game still tuned in to [Bad Bunny's halftime performance](https://www.youtube.com/watch?v=--rR8vMXVII). His set went on to attract a [record four billion views](https://www.nbcsports.com/pressbox/press-releases/super-bowl-lx-is-second-most-watched-all-time-with-nearly-125-million-viewers-peaking-at-all-time-u-s-record-137-8-million-viewers-across-nbc-peacock-and-telemundo) across social media platforms in its first 24 hours, up 137% from the year before. Whichever artist gets the call this year will land the most valuable unpaid gig in music. The NFL does not pay the headliner, and once even considered making artists [pay to play](https://www.wsj.com/articles/nfl-to-coldplay-pay-to-play-the-super-bowl-1408465018), but 15 minutes at the 50-yard line historically drives a massive streaming surge. Bad Bunny's [Spotify streams](https://www.rollingstone.com/music/music-latin/bad-bunnys-spotify-streams-super-bowl-surtge-1235513438/) spiked 470% in the United States and 210% globally after his halftime performance. Kendrick Lamar's "Not Like Us" saw a [430% increase in streams](https://www.rollingstone.com/music/music-latin/bad-bunnys-spotify-streams-super-bowl-surtge-1235513438/) following his turn on stage. Then there is the performance's staying power. The [most memorable Super Bowl halftime shows](https://time.com/3668367/super-bowl-best-halftime-shows/) become YouTube-rabbit-hole staples, endlessly debated and re-ranked whenever a new headliner gives everyone a reason to revisit the old ones. So when will the NFL reveal its next headliner, and who has emerged as the frontrunner on prediction markets? ## **When Will the Super Bowl Halftime Show Be Announced?** On September 28, 2025, [Bad Bunny teased in an X post:](https://variety.com/2025/music/news/bad-bunny-to-perform-2026-super-bowl-halftime-show-1236533627/) "I've been thinking about it these days, and after discussing it with my team, I think I'll do just one date in the United States." Minutes later, during a Sunday Night Football game between the Green Bay Packers and Dallas Cowboys—that infamous 40-40 overtime tie—the NFL and NBC [confirmed](https://x.com/NFL/status/1972481383160479872?ref%5Fsrc=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1972481383160479872%7Ctwgr%5E382cc6a4f2ec273b5c4b6b92231ca90c9ce18520%7Ctwcon%5Es1%5F&ref%5Furl=https%3A%2F%2Fvariety.com%2F2025%2Fmusic%2Fnews%2Fbad-bunny-to-perform-2026-super-bowl-halftime-show-1236533627%2F) that he would headline. September seems to be the unofficial target window. Since [Roc Nation began its partnership with the NFL](https://www.rocnation.com/news/roc-nation-nfl-entertainment-strategist/) in 2019, every halftime headliner has been announced that month except The Weeknd, whose selection was announced in November 2020 amid the pandemic-disrupted season. [ESPN and ABC will simulcast Super Bowl LXI](https://www.espn.com/nfl/story/%5F/id/47819308/super-bowl-2027-espn-how-watch-schedule-facts-stats), marking ESPN's first Super Bowl broadcast. The networks will also air Monday Night Football this season, making an MNF broadcast a plausible stage for the halftime show announcement. For any Swifties searching for [Easter eggs](https://time.com/6342985/taylor-swift-easter-eggs-artist-portrait/), September 14 stands out: the Kansas City Chiefs will host the Denver Broncos in the Monday Night Football season opener. ## **Super Bowl Halftime Show Odds** The [odds for who will headline the 2027 Super Bowl Halftime Show](https://kalshi.com/markets/kxsuperbowlheadline/who-will-headline-super-bowl-lx/kxsuperbowlheadline-27), per Kalshi.  The market is pricing in a self-booking. Jay-Z is currently favored to headline the 2027 Super Bowl halftime show at 55%—and he happens to be the one who makes the call. As co-founder and chairman of Roc Nation, the NFL's live music entertainment strategist, Jay-Z has had "[ultimate say](https://www.nytimes.com/athletic/live-blogs/super-bowl-halftime-show-bad-bunny-music/60RkQ6ZzUvD4/3uLuF6qGP52b/)" over the past six halftime shows. Last year, he [interrupted Bad Bunny in the middle of a workout](https://www.xxlmag.com/jay-z-bad-bunny-super-bowl-halftime-performer/) to offer him the gig; Bad Bunny [reportedly](https://www.xxlmag.com/jay-z-bad-bunny-super-bowl-halftime-performer/) celebrated by knocking out 100 pull-ups. Traders think Jay-Z may finally call his own number, but whether that reflects an actual signal or the market simply having fun with his unusual position is unclear. Jay-Z has not publicly addressed the speculation. Miley Cyrus has spent years on the short list of would-be halftime headliners. This time, the speculation comes with favorable odds: [Cyrus opened as the favorite on FanDuel Sportsbook](https://x.com/OzzyNFL/status/2020996813562708142?lang=en), with her +310 odds implying roughly a 25% probability. In a March 2026 [interview with Variety](https://variety.com/2026/tv/features/miley-cyrus-hannah-montana-anniversary-interview-1236690938/), Cyrus said the Super Bowl "feels like too much pressure," before adding, "I think I could find it in myself." She would be just the second solo female headliner in the last decade. No conversation about the intersection of pop culture and football is complete without addressing the woman who helped merge the two. And right now, [Taylor Swift has a better chance of reaching the Super Bowl than her husband](https://time.com/partner-content/prediction-markets/super-bowl-odds-rams-separate-from-the-field/)—at least according to the odds. Whether Swift finally says yes, Cyrus finds it in herself, or Jay-Z calls his own number, the NFL's most closely watched roster decision should be settled by the end of September. ### ### --- ## Read more from Prediction Markets [READ MORE](https://time.com/partner-content/prediction-markets/) [Open article: The Oscars Start in Venice](https://time.com/partner-content/prediction-markets/the-oscars-start-in-venice/)  ### The Oscars Start in Venice [READ MORE](https://time.com/partner-content/prediction-markets/the-oscars-start-in-venice/) [Open article: Italy's 60-Year Wait Drives a Mercedes](https://time.com/partner-content/prediction-markets/italy-s-60-year-wait-drives-a-mercedes/)  ### Italy's 60-Year Wait Drives a Mercedes [READ MORE](https://time.com/partner-content/prediction-markets/italy-s-60-year-wait-drives-a-mercedes/) [Open article: What Prediction Markets Say About Every NFC Division](https://time.com/partner-content/prediction-markets/the-nfc-s-divisions-dont-add-up/)  ### What Prediction Markets Say About Every NFC Division [READ MORE](https://time.com/partner-content/prediction-markets/the-nfc-s-divisions-dont-add-up/) --- ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/partner-content/prediction-markets/the-nfl-s-biggest-roster-decision-has-nothing-to-do-with-football/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/partner-content/prediction-markets/the-nfl-s-biggest-roster-decision-has-nothing-to-do-with-football/"},"headline":"The NFL's Biggest Roster Decision Has Nothing to Do With Football","datePublished":"2026-08-11T23:47:30.059Z","dateModified":"2026-08-11T23:47:18.216Z","description":"The NFL's next halftime headliner could be revealed within weeks. 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