How the NextAdvisor Investability Score Works

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Investing in cryptocurrency is complicated and risky. 

Some have made a lot of money buying in at the right time. Many more have lost nearly everything, most recently when the crypto market came crashing down in May — losing nearly $2 trillion in value. 

Through all the ups and downs, crypto has boomed in popularity over the past year, drawing waves of new investors who face a steep learning curve with potentially high stakes. Still, there are ways you can empower yourself to make the best possible decisions if you’re interested in investing in crypto. 

That’s why we created the NextAdvisor Investability Score, which uses a mix of quantitative and qualitative factors to give crypto investors a comprehensive view of a coin’s performance.

As a highly speculative, volatile investment, cryptocurrency prices fluctuate by the minute — sometimes drastically — driven by speculation, hype, and even the whims of social media. The recent crypto market crash is a prime example. That’s why the NextAdvisor Investability Score is also dynamic, changing daily as the performance of individual coins and the overall crypto market ebb and flow. 

Bitcoin plummeted to its lowest price in more than a year in May, and other cryptocurrencies saw even worse sell-offs amid a broader stock market rout. The collapse of popular stablecoin TerraUSD and sister token Luna highlights why it’s important to proceed with caution when investing in cryptocurrencies. After TerraUSD de-pegged from its 1-to-1 exchange rate with the U.S. dollar, its sister token Luna quickly plummeted in value as well — and many investors lost a lot of money. It highlights the uncertainty inherent in a market that is still in its infancy but also increasingly mainstream by many measures.

Whether it’s investing in crypto or any other big financial move, like buying a home or paying off debt, we want to help you make smarter decisions when it comes to your money.  While we may present partner offers on our website, our Investability Score was created independently by our writers and editors, without any influence from partners or business interests. 

Top Cryptos by NextAdvisor’s Investability Score

Bitcoin has the highest score of all cryptocurrencies, with ethereum close behind. As the first and most established cryptocurrency, bitcoin has become the de facto standard for cryptocurrency investments. It has the longest track record and has shown itself to be a better fit for holding and increasing in value than other newer coins, which remain much more speculative and unpredictable.

Ethereum is the largest and most valuable altcoin by far, and along with bitcoin is one of the two cryptocurrencies many experts say represent the best starting point for new investors. Our score considers bitcoin and ethereum to represent a ceiling of sorts, so all other cryptocurrencies are in effect weighed against bitcoin and ethereum.

Here’s how our score shakes out for 10 cryptocurrencies that are consistently among the top by market cap, excluding stablecoins, for reference:

CoinNextAdvisor Investability Score
Bitcoin (BTC)81/100
Ethereum (ETH)69/100
Solana (SOL)57/100
Cardano (ADA)55/100
Polkadot (DOT)54/100
Avalanche (AVAX)53/100
TRON (TRX)52/100
XRP (XRP)51/100
Binance Coin (BNB)50/100
Dogecoin (DOGE)39/100
Updated June 16, 2022

Here is a deeper dive into what goes into NextAdvisor’s Investability Score:

How We Choose Tokens or Coins We Score

There are thousands of different cryptocurrencies. We score the ones we believe can be most beneficial for readers and which we see most interest in. While our goal is to ultimately score and cover as many available cryptocurrencies as we can, we prioritize which coins or tokens we review based on consumer interest and notability.

That’s why we started by scoring the top cryptos by market capitalization. From there, we may also score coins based on public interest and other factors that could increase the likelihood of investors considering certain coins for their portfolios. We exclude stablecoins from our scoring model because they’re typically pegged to fiat currency, like the U.S. dollar, and as such aren’t typically considered investments.

We determine prospective investor interest in different coins based largely on our knowledge of the crypto market, but there are a few factors that help base our decisions on data and quantitative factors: the top cryptos by market cap; which cryptos consumers are searching for most often online; age, liquidity; value growth; experts’ recommendations; and use case, or the real-world problem it is trying to solve.

Notability also factors into our decision to review a cryptocurrency: When a crypto’s market cap increases substantially, or when an industry-changing crypto project comes along, for instance. These won’t always lead to full evaluations and ratings on NextAdvisor, but we use our knowledge of the overall industry and aforementioned measures of interest to determine when it makes sense to include notable cryptocurrencies in our evaluations.

Investability Score Methodology 

We’ve interviewed more than 100 experts over the past year to help us explain cryptocurrency to new investors. We’ve talked with them about the risks, the upsides, and how to evaluate the investment potential of any cryptocurrency. 

We asked a number of trusted cryptocurrency experts specifically about the NextAdvisor Investability Score, and how to make sure it accurately represents the crypto market. They shared what they look at when evaluating cryptocurrencies as potential investments, and what other investors should know. Here are some of these experts whose insights have been particularly helpful in our effort to create an Investability Score that provides an accurate reflection of different cryptocurrencies and the market as a whole:

Chris Chen is a financial advisor and CEO of Insight Financial Strategists, a Boston-based financial planning firm. Chen provides financial planning, retirement planning, investment management, and divorce planning services to help clients organize, grow and protect their assets. With the rise in interest in bitcoin and cryptocurrencies, Chen realized the importance of understanding this emerging asset class for the benefit of his clients. Chen regularly comments on the crypto markets and provides expert advice on crypto investing. 

Wendy O is a crypto expert and educator who has amassed a large following of crypto enthusiasts across several social media platforms. O regularly provides expert commentary on the crypto markets, reviews crypto services, speaks at live crypto events, consults businesses on crypto, and more.

Kiana Danial is a personal finance expert and the founder of Invest Diva, a company that teaches women how to invest. She is the author of “Cryptocurrency Investing for Dummies,” and regularly talks about investing in crypto as a way to diversify your overall investment portfolio. 

How It Works

To create our Investability Score, we developed a framework to evaluate cryptocurrencies using a weighted average score between 0 and 100 based on a total of nine quantitative and qualitative factors. Quantitative factors are grouped in a performance bucket and qualitative factors are grouped in a trustworthiness bucket. Performance makes up 55% of the total score, while trustworthiness makes up 45%.

We do this because the quantitative factors that make up performance, such as market cap and liquidity, tell only part of the story for crypto investments. Smart investors should also take a coin’s trustworthiness, like use case or project backing, into account when considering crypto investments. The coins with the highest scores deliver on both performance and trustworthiness.

For performance, we also use a relevant peer group — the top 85 cryptos by market cap — as a basis for comparing cryptos, so our score is constantly and dynamically consistent with the fast-moving broader crypto market. The goal is to give you a comprehensive view of a coin’s performance. Higher weights are given to the criteria we determine to be most important. 

Here’s a further breakdown of all the factors we use to determine our Investability Score for different cryptos:

Performance

Market Capitalization

Market capitalization is the total value of a cryptocurrency, and experts say it’s a key factor when evaluating a crypto’s investment potential. In general, the higher the value of the market cap the safer the investment. Coins that have larger market caps will have higher scores, because those coins have larger-scale buy-in and are less susceptible to short term-fluctuations.

Liquidity

Liquidity is a crucial component of market interest in a given coin. The more liquid a market is, the better. It reduces investment risk; and, importantly, helps define your exit strategy — more liquidity makes it easier to sell or trade your investments when you are ready. To calculate liquidity, we compare each coin’s trading volume to its market cap. That ratio is a better representation of a coin’s relative demand, as opposed to trading volume alone, because some cryptocurrency exchanges have been accused of faking their volume numbers to raise the visibility of their businesses and bring in more customers.

Age

Age is relevant when analyzing a coin’s past performance as it gives a view into its track record and tells you how long it has been trading in the market. For example, bitcoin is not only the largest cryptocurrency by market cap, but has also been around the longest. Just like decades of growth in the stock market gives everyday investors more confidence in future performance, cryptocurrencies with longer track records of growth give crypto investors more confidence than a coin that’s only been around for a year.

Value Growth

It’s important to have a clear picture about the growth potential of a crypto asset as it can have a big impact on your investments. That’s why we examine the value growth of cryptocurrencies over the past year. We base value growth on coins’ performance in the past year, since the crypto market is so dynamic and fast moving. Coins that have shown positive returns over the past year effectively receive higher scores, and vice versa.

Volatility

We evaluate each coin’s volatility by looking at the standard deviation of its daily prices since the start of 2022. Standard deviation, which is the measure of the amount of variation across a set of values, is the typical statistic used to measure volatility. We take volatility into consideration because it’s an important metric to measure risk. Less volatile coins are generally considered safer investments.

Trustworthiness

Use Case

A critical component of assessing a coin or token’s long-term value is the project’s white paper and road map, which details its use case and details of its development. We thoroughly examine the white paper and road map of coins we rate to better understand the overall vision and timeline of the project, and what kind of problem it is trying to solve. Coins receive higher scores if their white papers explain things like: why the project was created; how it works; the project’s real-world utility; how the initial coins were distributed; and technical analysis to back up its claims. Coins that have road maps and have shown a consistent history of meeting important milestones while growing and evolving will receive higher scores.

Transparency

To measure transparency, we evaluate several different factors for every crypto we score:

  1. We look at whether a particular coin or token has an accessible, easy-to-navigate website. Any crypto project for which it is unreasonably difficult to find pertinent information during the research process receives a lower score.
  2. We consider whether the founders are publicly known. Lower scores are given to projects whose team is not openly disclosed.
  3. We also consider if the crypto project has a white paper and road map. Lower scores are given to projects that are missing either, or both. 
  4. We also consider whether the company that backs the coin or token is involved in any major legal complications or has previously been accused of fraud or pump-and-dump scheme. No coin is immune to pump and dumps, but newer, less established ones can be easier to manipulate. 
  5. Some well-known crypto projects are entangled in regulatory and legal battles with the U.S. Securities and Exchange Commission and other federal regulators, which could adversely affect investors’ holdings. Because of that, crypto projects that are in the midst of major lawsuits receive lower scores.

Credibility

To determine a coin’s credibility, we consider three important factors:

  1. We look to see if the coin has any major investors, such as venture capital firms or established angel investors. 
  2. We also research the credibility and experience of the team behind the project, which can directly influence the success or failure of the project. When assessing the team, we evaluate their prior experience in the market and prior projects. 
  3. We also evaluate coins’ social media and online communities, since the enthusiasm and size of the community play a large role in the initial and continued success of the project. During the research process, we sift through dozens of online social media profiles and platforms for each coin to better understand how big the community is and determine how socially active the project is. We take care throughout the process to filter out any hype that could exceed and even mask a project’s actual utility or value.

Availability

You can’t buy crypto from your bank or investing firm, which is why our score incorporates availability across popular crypto exchanges. A cryptocurrency that’s readily available to buy across multiple crypto exchanges is likely more credible and established, and therefore easier to invest in. 

The best crypto exchanges for most investors combine security, ease of use, and insurance in the event of scams or other issues. To reflect a given coin’s availability, we look at whether it is available across the following popular mainstream crypto exchanges: Coinbase, Gemini, Kraken, eToro, FTX, Crypto.com, and Binance.US. Cryptocurrencies that aren’t as accessible across these top crypto exchanges receive lower scores.

How to (Smartly) Invest in Crypto

Most financial advisors and other money experts still view cryptocurrencies with a healthy dose of skepticism. Because crypto is  beyond the scope and reach of any central government or authority, some consider it more like gambling or buying a lottery ticket than investing. 

We’ve talked to dozens of experts about how to invest in crypto as smartly and safely as possible, and a few ground rules have emerged, whether you’re investing in bitcoin or a new token that was created yesterday. They are true of all cryptocurrency investments, and especially for riskier and newer altcoins: 

  • Keep crypto investments to 5% or less of your portfolio
  • Only invest in crypto what you’d be OK losing
  • Make sure you have an emergency fund, have paid off high-interest debt, and secured a traditional retirement plan before investing in crypto
  • Start with bitcoin and ethereum, the most popular and mainstream cryptos

Once you have some money invested in crypto, the best thing you can do is ignore the hype around new record highs or lows. Like with traditional, long-term investing, the best thing you can do is set it and forget it until you are ready to sell.

The information contained herein is provided “as is” for educational and informational purposes only and is not intended to serve as investment advice or for trading purposes. Information contained herein is not and should not be construed as an offer, solicitation, or recommendation to buy or sell securities or any assets. The information has been authored from sources we believe to be reliable; however, no guarantee is made or implied with respect to its accuracy, timeliness, or completeness. Presenters may own the assets they discuss. You should not treat any opinion expressed by presenters as a specific inducement to make a particular investment or follow a particular strategy, but only as an expression of their opinions. The information and content are subject to change without notice. We are not under any obligation to update or correct any information provided herein. Past performance is not indicative of future results. We do not provide any individualized investment advice. Accordingly, this material does not take into account your particular investment objectives, financial situation, or needs and is not intended as recommendations appropriate for any person’s individualized circumstances. You must make an independent decision regarding any investment suggestions covered by the material. Before acting on any investment suggestions from the material, you should consider whether it is suitable for your particular circumstances and strongly consider seeking advice from your own financial or investment advisor. You should be aware of the real risk of loss in following any strategy or investment discussed.