![NASA’S rockets are constructed at the Kennedy Space Center's Vehicle Assembly Building in Fla.](https://api.time.com/wp-content/uploads/2019/07/nasa-moon-race-vertical-assembly-building-2.jpg?quality=85&w=550&h=367&crop=1)
It’s easier to love Apollo 11 if you were around to see it happen. For those who didn’t camp along the Cape Kennedy causeway to watch the Saturn 5 liftoff on July 16, 1969, or huddle around a rabbit-ear TV to watch Neil Armstrong climb down the ladder and walk on the surface of the moon four days later, it’ll always have a whiff of cable-channel documentary. And yet it doesn’t for Elon Musk.