Photograph by Kenji Aoki for TIME

A Barbie for Every Body

Barbie's new body shape

Beauty ideals have changed. Can the blond icon catch up?

Barbie’s dress won’t fit. I’m sitting in a bright pink room at Mattel’s headquarters in El Segundo, Calif., playing with a Barbie that only 20 people in the world know exists. Her creation has been kept so secret that the designers code-named the endeavor Project Dawn so that even their spouses wouldn’t be tipped off to her existence…

Read the full story.

Your browser is out of date. Please update your browser at