Photograph by Martin Schoeller
TIME Election 2016

Why Donald Trump Is Winning

Why Trump's latest hit show is driving the political elite crazy

There are some things you just can’t do in politics, not at the presidential level, anyway.

This is a game like any other, with rules honed over decades by the pros in blue blazers clutching focus-group results: Be likable. Don’t make enemies. Respect the party elders. Avoid funny hats. And never wear white bucks or French cuffs to the Iowa State Fair…

Read the full story here.


This appears in the August 31, 2015 issue of TIME.

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