--- description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. title: World's Best Brands image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb4e6c78c0b86116c/6998cbfd25f3ee4f0f645371/BRAZIL-Best-brands-2025.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Dec 02, 2025 # World's Best Brands of 2025 – Brazil by [Charlotte Hu](/author/charlotte-hu/) ## Charlotte Hu Update your preferences in [Account Settings](/account/preferences/) Close Associate Editor  Photo-illustration by TIME; Getty Images **Methodology:** [**How TIME and Statista Determined the World's Best Brands of 2025**](https://time.com/7323879/worlds-best-brands-2025-methodology/ "undefined") Brands have the power to influence consumer preferences and purchase decisions by establishing personal associations with their products. In 2025, TIME and Statista launched the second annual lists of the [World's Best Brands](https://time.com/collections/worlds-best-brands/ "undefined"), based on 135,000 independent consumer surveys conducted across the United States, the United Kingdom, Mexico, Germany, India and Brazil measuring brand awareness, social buzz, likability, usage, and loyalty. The lists aim to capture an unfiltered view of how customers perceive and interact with brands in a range of popular consumer categories. In Brazil, the five brands that scored the highest for each of the 63 categories surveyed were named the Best Brands. A diverse mix of foreign and domestic brands populate the list, and interestingly, American brands do not dominate across categories. According to the [World Bank](https://wits.worldbank.org/CountrySnapshot/en/BRA/textview "undefined"), Brazil’s biggest trading partner is China, not the U.S. BYD is the top ranked brand in Electric Cars, and the [China-based company announced in October](https://www.scmp.com/news/china/article/3328433/byd-opens-massive-brazil-plant-its-biggest-investment-outside-asia "undefined") that it opened the biggest electric vehicle manufacturing plant outside Asia in Brazil. BYD has also developed a [special edition plug-in hybrid](https://evmagazine.com/news/what-is-special-about-byds-new-super-hybrid-ev "undefined") for the Brazilian market that runs on [ethanol biofuel](https://unfccc.int/ttclear/misc%5F/StaticFiles/gnwoerk%5Fstatic/TEC%5FNSI/62e32bf0e1e8453380745fd3352ef753/2acb91947c6748daaac12a7a2d086ec6.pdf "undefined"), a key alternative green fuel for which Brazil is a massive producer. “After two years of effort by more than 100 Chinese and Brazilian engineers, today our 14 millionth vehicle rolls off the production line equipped with the world's first plug-in hybrid engine dedicated to biofuel,” BYD founder and CEO Wang Chuanfu said in a company press release [in October](https://bydukmedia.com/en/news-articles/byd-launches-revolutionary-super-hybrid-with-biofuel-technology-%E2%80%93-the-14-millionth-new-energy-vehicle.html "undefined"). “This is not just a technological breakthrough – it is a green and sustainable solution tailor-made for Brazil." Brazil has long been known as an agricultural and industrial powerhouse. Recent policies indicate that the country’s leadership has [aspirations to develop](https://www.gov.br/planalto/en/latest-news/2024/09/chips-cloud-and-robotics-brazil-commits-brl-186-6-billion-to-drive-industrial-digitalization "undefined") a more robust [domestic tech sector](https://www.forbes.com/sites/angelicamarideoliveira/2024/01/25/technology-takes-center-stage-in-brazils-new-industrial-policy/ "undefined"), including in e-commerce. According to [Santander](https://santandertrade.com/en/portal/analyse-markets/brazil/reaching-the-consumers "undefined"), Brazil has the largest and most developed e-commerce market in Latin America. Latin American company [Mercado Libre](https://time.com/collections/time100-companies-2025/7289631/mercadolibre/ "undefined") is the largest e-commerce platform in Brazil, and it has investment plans to further its expansion across the country, which is also its largest market. Mercado Libre’s financial services arm, Mercado Pago (no. 2 in Digital Payment), [in September acquired](https://www.bloomberg.com/news/articles/2025-09-17/meli-s-mercado-pago-buys-brazilian-securities-firm-nikos-dtvm-to-expand-products "undefined") Brazilian securities company Nikos DTVM to expand its product offerings in the country. “In recent years, Mercado Pago has established itself as an ally of Brazilian small and medium-sized businesses, expanding access to innovative financial solutions,” the company stated in its [2025 Brazil Impact Report](https://investor.mercadolibre.com/sites/mercadolibre/files/2025-09/br-reporte-de-impacto-2025-eng.pdf "undefined"). “Through active involvement in Central Bank programs such as Pix, the company helps break down long-standing barriers to credit, and offers better conditions for entrepreneurs nationwide.” See the full list of Brazil’s best brands below. World's Best Brands of 2025 – Brazil ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/worlds-best-brands/7336476/worlds-best-brands-of-2025-brazil/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/worlds-best-brands/7336476/worlds-best-brands-of-2025-brazil/"},"headline":"World's Best Brands of 2025 – Brazil","datePublished":"2025-12-02T14:15:31.000Z","dateModified":"2026-03-03T01:03:30.789Z","description":"","url":"https://time.com/collections/worlds-best-brands/7336476/worlds-best-brands-of-2025-brazil/","keywords":["Brands","Special Project"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb4e6c78c0b86116c/6998cbfd25f3ee4f0f645371/BRAZIL-Best-brands-2025.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Charlotte Hu","jobTitle":"Associate Editor","url":"https://time.com/author/charlotte-hu/"}],"creator":"Charlotte Hu","articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb4e6c78c0b86116c/6998cbfd25f3ee4f0f645371/BRAZIL-Best-brands-2025.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/brands/","name":"Brands"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/collections/worlds-best-brands/7336476/worlds-best-brands-of-2025-brazil/","name":"World's Best Brands of 2025 – Brazil"}}]}] ```