--- description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. title: World's Best Brands image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb24aad9c4fa119c1/6998ca1a83ec37343fc7af68/Worlds-Best-brands-2025-U.K.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Oct 08, 2025 # World’s Best Brands of 2025 – United Kingdom by [Charlotte Hu](/author/charlotte-hu/) ## Charlotte Hu Update your preferences in [Account Settings](/account/preferences/) Close Associate Editor  Photoillustration by TIME, sourced from Getty Images: SimpleImages, Bloomberg, Picture Alliance, NurPhoto **Methodology:** [**How TIME and Statista Determined the World's Best Brands of 2025**](https://time.com/7323879/worlds-best-brands-2025-methodology/ "undefined") Brands have the power to influence consumer preferences and purchase decisions by establishing personal associations with their products. In 2025, TIME and Statista launched the second annual lists of the [World's Best Brands](https://time.com/collections/worlds-best-brands/ "undefined"), based on consumer surveys conducted in countries around the world about brand awareness, social buzz, likability, usage, and loyalty. The lists aim to capture an unfiltered view of how customers perceive and interact with [brands](https://www.lcca.org.uk/blog/education/history-of-branding/ "undefined"). In October, the rankings based on 90,000 consumer surveys from the [United States](https://time.com/collections/worlds-best-brands/7323864/worlds-best-brands-of-2025-united-states/ "undefined"), [Mexico](https://time.com/collections/worlds-best-brands/7323870/worlds-best-brands-of-2025-mexico/ "undefined"), [Germany](https://time.com/collections/worlds-best-brands/7323868/worlds-best-brands-of-2025-germany/ "undefined") and the United Kingdom were published. In the U.K., the five brands that scored high across the board for each of the 71 categories surveyed were named the Best Brands. While many culturally significant British brands topped the list—Cadbury in Chocolate and Candy Bars, Lipton in Iced Tea, Marks and Spencer in Everyday Fashion, Tesco in Grocery Stores—an overwhelming portion of the list is composed of international brands. This matches trade figures reported by [Santander](https://santandertrade.com/en/portal/analyse-markets/united-kingdom/foreign-trade-in-figures "undefined") and the [U.K. government](https://www.gov.uk/government/statistics/trade-and-investment-core-statistics-book/trade-and-investment-core-statistics-book "undefined") which have found that the country imports more goods than it exports, with goods exports decreasing due to rising costs and administrative burdens [associated with Brexit](https://niesr.ac.uk/blog/five-years-economic-impact-brexit "undefined"), further shrinking its [manufacturing sector](https://www.spglobal.com/market-intelligence/en/news-insights/research/2025/05/uk-manufacturers-report-steepest-job-and-export-losses-of-all-economies-surveyed-may25 "undefined") at a time when big homegrown brands like Dyson (no. 1 in Vacuum Cleaners) are moving more operations [out of the country](https://www.theguardian.com/technology/article/2024/jul/09/dyson-cut-uk-workforce-jobs "undefined"). However, one British brand, despite its services being available only in the U.K., has captured global attention across social media. Jet2holidays (no. 3 in Travel Portals after Netherlands-based Booking.com and U.S.-based Airbnb), saw solid [post-pandemic revenue recovery](https://sherwood.news/culture/jet2-has-gone-viral-on-tiktok-as-the-british-travel-companys-financials-boom/ "undefined") and massive spikes in search interest recently due to its advertising jingle going [viral on TikTok](https://www.theguardian.com/media/2025/jul/19/a-pr-dream-or-disaster-jet2s-holiday-advert-finds-new-life-as-joke-meme "undefined") as the soundtrack to vacations-gone-wrong. And the brand is in on the joke. “The whole point of our brand is about fun. We didn't expect it. We know we can't control it,” says James Pieslak, general manager of the press office at Jet2.com and Jet2holidays. “We've brought out merchandise, for example, with ‘Nothing beats a Jet2holiday’ that we were handing out at Oasis concerts \[and\] leant into culturally relevant moments to accelerate the trend. It’s undoubtedly resulted in a huge amount of brand awareness right across the globe.” The company, which targets U.K. holidaymakers, is traditionally ‘northern’ and has built a reputation for being accessible, down to earth, and for providing great customer service, which Pieslak says is one of the reasons why British consumers came back to them as travel took off again after the pandemic. Despite an [uncertain few years](https://www.lse.ac.uk/news/latest-news-from-lse/l-december-2024/brexit-reduced-goods-exports-by-27bn "undefined") for British businesses caused by Brexit among other geopolitical issues, according to a joint [2024 study](https://www.britishchambers.org.uk/news/2024/10/brand-britain-down-but-far-from-out-new-report-unveils-its-enduring-distinctiveness/ "undefined") co-conducted by the British Chambers of Commerce, overall consumer perceptions of Britain as a brand, as well as heritage British brands, lean positive, driven by sustained interest in British culture as exemplified by [“britishcore” trends on TikTok](https://www.theguardian.com/technology/article/2024/sep/11/sausage-rolls-and-oasis-britishcore-tiktok-trend-drives-interest-in-uk-culture "undefined"). 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