--- description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. title: Always: “Unstoppable” image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf80a50f1a988cbe7/6998cd3be1ba008edc98e4bd/time-hi-res.webp?branch=production&width=640&quality=75&auto=webp&crop=16:9 --- Nov 17, 2015 # Always: “Unstoppable” by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close  The[ ‘Like a Girl’ campaign](http://time.com/2927761/likeagirl-always-female-empowerment/ "undefined") from Always has been successful in its efforts to explore the restrictions placed on young girls by our culture. In this ad, the feminine hygiene product company has women and young girls write society’s limitations of women on white boxes – “you should be perfect,” “girls aren’t strong,” – and then destroy those boxes. The metaphor makes for powerful optics. ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/top-10-everything-of-2015/4116159/always-unstoppable/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/top-10-everything-of-2015/4116159/always-unstoppable/"},"headline":"Always: “Unstoppable”","datePublished":"2015-11-17T15:02:34.000Z","dateModified":"2026-03-02T23:10:26.067Z","description":"","url":"https://time.com/collections/top-10-everything-of-2015/4116159/always-unstoppable/","keywords":[],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf80a50f1a988cbe7/6998cd3be1ba008edc98e4bd/time-hi-res.webp?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf80a50f1a988cbe7/6998cd3be1ba008edc98e4bd/time-hi-res.webp?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/top-10-everything-of-2015/4116159/always-unstoppable/","name":"Always: “Unstoppable”"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Watch: Always #LikeAGirl - Unstoppable","description":"Watch: Always #LikeAGirl - Unstoppable","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/8Gpaljlf/poster.jpg?width=720","uploadDate":"2015-11-10T20:06:22.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/8Gpaljlf.m3u8","embedUrl":"https://time.com/collections/top-10-everything-of-2015/4116159/always-unstoppable/","duration":"PT2M44S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/collections/top-10-everything-of-2015/4116159/always-unstoppable/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```