--- description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. title: Barbie: “Imagine the Possibilities” image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf80a50f1a988cbe7/6998cd3be1ba008edc98e4bd/time-hi-res.webp?branch=production&width=640&quality=75&auto=webp&crop=16:9 --- Nov 17, 2015 # Barbie: “Imagine the Possibilities” by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close  The iconic doll has struggled with flagging sales and what many see as an outdated view of femininity — this is the first year Barbie [wore flats](http://www.usatoday.com/story/news/nation-now/2015/06/04/barbie-wearing-flats/28487249/ "undefined"). With this smart new ad campaign, we can see how Mattel is taking Barbie out of her dream house and into a modern age of feminism and empowerment for young girls. ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/top-10-everything-of-2015/4116151/barbie-imagine-the-possibilities/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/top-10-everything-of-2015/4116151/barbie-imagine-the-possibilities/"},"headline":"Barbie: “Imagine the Possibilities”","datePublished":"2015-11-17T15:01:29.000Z","dateModified":"2026-03-02T23:10:24.840Z","description":"","url":"https://time.com/collections/top-10-everything-of-2015/4116151/barbie-imagine-the-possibilities/","keywords":[],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf80a50f1a988cbe7/6998cd3be1ba008edc98e4bd/time-hi-res.webp?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf80a50f1a988cbe7/6998cd3be1ba008edc98e4bd/time-hi-res.webp?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/top-10-everything-of-2015/4116151/barbie-imagine-the-possibilities/","name":"Barbie: “Imagine the Possibilities”"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Watch: Imagine The Possibilities Barbie","description":"Watch: Imagine The Possibilities Barbie","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/ct9Pvqok/poster.jpg?width=720","uploadDate":"2015-11-10T20:08:23.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/ct9Pvqok.m3u8","embedUrl":"https://time.com/collections/top-10-everything-of-2015/4116151/barbie-imagine-the-possibilities/","duration":"PT1M55S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/collections/top-10-everything-of-2015/4116151/barbie-imagine-the-possibilities/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```