--- description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. title: T-Mobile: “Kim’s Data Stash” image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf80a50f1a988cbe7/6998cd3be1ba008edc98e4bd/time-hi-res.webp?branch=production&width=640&quality=75&auto=webp&crop=16:9 --- Nov 17, 2015 # T-Mobile: “Kim’s Data Stash” by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close  A Super Bowl ad where Kim Kardashian (“famous person,” as the ad identifies her) makes fun of her seflie obsession while making an emotional plea to save unused phone data? Well done, T-Mobile. ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/top-10-everything-of-2015/4116142/t-mobile-kims-data-stash/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/top-10-everything-of-2015/4116142/t-mobile-kims-data-stash/"},"headline":"T-Mobile: “Kim’s Data Stash”","datePublished":"2015-11-17T14:59:44.000Z","dateModified":"2026-03-02T23:10:23.639Z","description":"","url":"https://time.com/collections/top-10-everything-of-2015/4116142/t-mobile-kims-data-stash/","keywords":[],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf80a50f1a988cbe7/6998cd3be1ba008edc98e4bd/time-hi-res.webp?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf80a50f1a988cbe7/6998cd3be1ba008edc98e4bd/time-hi-res.webp?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/top-10-everything-of-2015/4116142/t-mobile-kims-data-stash/","name":"T-Mobile: “Kim’s Data Stash”"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"#KimsDataStash T-Mobile Commercial","description":"#KimsDataStash T-Mobile Commercial","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/y3HXEyr9/poster.jpg?width=720","uploadDate":"2015-01-27T14:36:07.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/y3HXEyr9.m3u8","embedUrl":"https://time.com/collections/top-10-everything-of-2015/4116142/t-mobile-kims-data-stash/","duration":"PT30S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/collections/top-10-everything-of-2015/4116142/t-mobile-kims-data-stash/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```