--- description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. title: Save the Children: "Most Shocking Second a Day" image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf80a50f1a988cbe7/6998cd3be1ba008edc98e4bd/time-hi-res.webp?branch=production&width=640&quality=75&auto=webp&crop=16:9 --- Dec 02, 2014 # Save the Children: "Most Shocking Second a Day" by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close  The commercial begins in the familiar “one second a day” format. A child celebrates her birthday with friends, plays the recorder, and cuddles a stuffed bunny. But then things change. Forced to evacuate her home, the girl has to escape violence, dodge explosions and winds up in a refugee camp. Text soon appears on the screen: “Just because it isn’t happening here doesn’t mean it isn’t happening,” the non-profit’s call for donations for the children of Syria. Save the Children succeeded in getting the message out for since March, the ad has garnered more than 40 million views on YouTube. ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/top-10-everything-of-2014/3592444/save-the-children-most-shocking-second-a-day/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/top-10-everything-of-2014/3592444/save-the-children-most-shocking-second-a-day/"},"headline":"Save the Children: \"Most Shocking Second a Day\"","datePublished":"2014-12-02T21:06:29.000Z","dateModified":"2026-03-02T23:04:23.745Z","description":"","url":"https://time.com/collections/top-10-everything-of-2014/3592444/save-the-children-most-shocking-second-a-day/","keywords":[],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf80a50f1a988cbe7/6998cd3be1ba008edc98e4bd/time-hi-res.webp?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf80a50f1a988cbe7/6998cd3be1ba008edc98e4bd/time-hi-res.webp?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/top-10-everything-of-2014/3592444/save-the-children-most-shocking-second-a-day/","name":"Save the Children: \"Most Shocking Second a Day\""}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Most Shocking Second a Day Video","description":"Most Shocking Second a Day Video","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/pdYslPrZ/poster.jpg?width=720","uploadDate":"2014-12-03T20:44:48.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/pdYslPrZ.m3u8","embedUrl":"https://time.com/collections/top-10-everything-of-2014/3592444/save-the-children-most-shocking-second-a-day/","duration":"PT1M33S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/collections/top-10-everything-of-2014/3592444/save-the-children-most-shocking-second-a-day/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```