--- description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. title: Procter & Gamble: "Thank You, Mom" image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf80a50f1a988cbe7/6998cd3be1ba008edc98e4bd/time-hi-res.webp?branch=production&width=640&quality=75&auto=webp&crop=16:9 --- Dec 02, 2014 # Procter & Gamble: "Thank You, Mom" by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close  This tearjerker shows that behind an Olympic athlete, there is a group of people who sacrificed to help him or her achieve a dream. “Thank You, Mom,” which ran during the 2014 Sochi Winter Olympics, is Procter & Gamble’s sequel to its 2012 success, “Best Job.” Wieden + Kennedy produced the commercial, which celebrated matriarchs worldwide. ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/top-10-everything-of-2014/3588103/thank-you-mom-pg/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/top-10-everything-of-2014/3588103/thank-you-mom-pg/"},"headline":"Procter & Gamble: \"Thank You, Mom\"","datePublished":"2014-12-02T21:06:29.000Z","dateModified":"2026-03-02T23:04:21.870Z","description":"","url":"https://time.com/collections/top-10-everything-of-2014/3588103/thank-you-mom-pg/","keywords":[],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf80a50f1a988cbe7/6998cd3be1ba008edc98e4bd/time-hi-res.webp?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf80a50f1a988cbe7/6998cd3be1ba008edc98e4bd/time-hi-res.webp?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/top-10-everything-of-2014/3588103/thank-you-mom-pg/","name":"Procter & Gamble: \"Thank You, Mom\""}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"P&G Thank You, Mom","description":"P&G Thank You, Mom","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/MYWVEjqX/poster.jpg?width=720","uploadDate":"2014-12-03T20:40:30.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/MYWVEjqX.m3u8","embedUrl":"https://time.com/collections/top-10-everything-of-2014/3588103/thank-you-mom-pg/","duration":"PT2M","potentialAction":{"@type":"SeekToAction","target":"https://time.com/collections/top-10-everything-of-2014/3588103/thank-you-mom-pg/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```